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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry groupLocal services and hospitality

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372 itemsshowing 241–264

  • Hook bankGyms and personal training12 min

    Process and behind-the-scenes hooks

    What happens behind the scenes between submitting the form and your phone ringing?

    50 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons24 min

    Profile and business profile copy

    Bio: general salon

    Name field: {SALON} | Hair salon · {NEIGHBORHOOD} Bio: By-appointment hair and beauty salon Cuts · Color · Balayage · Manicures · Brows {NEIGHBORHOOD}, next to {LANDMARK} Booking link below Link: {BOOKING_LINK} Buttons: Book, WhatsApp, Directions

    24 templates · 6 groupsMembers only

  • ChecklistReal estate17 min

    Lead follow-up and sales process

    • The in-hours first-reply target is written down (for example, 5 minutes), and the whole team knows it.
    • Leads from the portals, Instagram, WhatsApp, forms, and phone all land in a single CRM or inbox.

    46 items · 6 groupsMembers only

  • ScriptInterior design and renovation38 min

    Sales call and voice message scripts

    Inbound call: ‘What's the price per square meter?’ (4 min)

    Opening (0–15s) · ‘Hello, {STUDIO}, this is {REP}. How can I help you?’

    24 scripts · 6 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Website and landing page sections

    Homepage hero

    Headline: Your neighborhood kitchen in {NEIGHBORHOOD}: breakfast, lunch, and dinner Subheadline: We open at {OPENING_TIME}. The lunch menu changes every day, and dinner is by reservation. We're a {WALK_TIME}-minute walk from {LANDMARK}. Primary button: Book a table Secondary button: See the menu Line under the buttons: We also take bookings on WhatsApp: {WHATSAPP}

    25 templates · 5 groupsMembers only

  • Copy templateHotels and stays20 min

    Profile and business listing copy

    Boutique city hotel

    A {ROOM_COUNT}-room boutique hotel in {NEIGHBORHOOD} {LANDMARK} is a {WALK_TIME}-min walk Breakfast {BREAKFAST_HOURS}, from local producers Bookings and questions: WhatsApp link below

    22 templates · 5 groupsMembers only

  • ScriptTours and travel agencies38 min

    Sales call and phone scripts

    A tour inquiry call: the first 2 minutes

    Opening (0–10s) · ‘{AGENCY}, this is {NAME}. How can I help?’ · Write down the name and phone number.

    23 scripts · 5 groupsMembers only

  • ChecklistWeddings and events18 min

    Lead follow-up and sales process

    • Form, WhatsApp, Instagram DM, phone, and Google profile messages all land in one inbox or one CRM.
    • A target time for the first human reply during business hours is written down, and the average is measured every week.

    48 items · 6 groupsMembers only

  • Hook bankPhoto and video studios10 min

    Process and behind-the-scenes hooks

    What happens in the first 24 hours after you send the form, step by step.

    50 hooks · 5 groupsMembers only

  • Copy templateLocal services25 min

    Website and landing page sections

    Hero: urgent plumbing

    Headline: Plumbing and drain service for {DISTRICTS} Subheadline: Send a photo and we'll give you a price range during business hours. The final price is in writing before we start. Trust line: Invoice for every job · Shoe covers and drop cloths · Written OK for extra work Buttons: [Send a photo] [Call now] Note: If water is running right now, shut the main valve first. Here's how →

    20 templates · 5 groupsMembers only

  • ScriptSchools and courses35 min

    Sales call, phone, and voicemail scripts

    Parent calling after an ad

    Opening (0–15s) · ‘{SCHOOL} admissions, this is {ADVISOR}, how can I help?’ If the caller mentions an ad: ‘Which video or post did you see, do you remember?’ (Log the source in the CRM.)

    20 scripts · 6 groupsMembers only

  • Copy templateGyms and personal training20 min

    Profile and business listing copy

    Bio: neighborhood gym for beginners

    {NEIGHBORHOOD} · {WALK_TIME} min from the subway For people starting from zero Quietest hours: {QUIET_HOURS} Watch day one, pick a trial time ↓

    22 templates · 6 groupsMembers only

  • ScriptHair and beauty salons35 min

    Phone and voice message scripts

    Inbound call: first question is price

    Opening · {SALON}, this is {COORDINATOR}, how can I help?

    19 scripts · 5 groupsMembers only

  • ChecklistInterior design and renovation20 min

    Lead follow-up and sales process

    • A first-reply target for business hours is written down (for example, 30 minutes) and measured weekly from CRM timestamps.
    • It's settled who answers inquiries on site-visit and job-site days, so the field team isn't stuck on their phones.

    56 items · 6 groupsMembers only

  • Copy templateAutomotive25 min

    Website and landing page sections

    Hero: dealership

    Headline: Inspection report up front, price including taxes Subheadline: {STOCK_COUNT} cars in stock in {CITY}. Every car's independent inspection report is in the listing, and we value trade-ins right in front of you. Button 1: See cars in stock Button 2: Get the report on WhatsApp Trust line: {DEALER_LICENSE_INFO} · {OPENING_HOURS}

    20 templates · 5 groupsMembers only

  • ScriptRestaurants and cafés35 min

    Sales call and voice message scripts

    Answering at the peak hour, 30 sec

    turn the call into a booking in 30 seconds · confirmation message

    20 scripts · 5 groupsMembers only

  • ScriptHotels and stays35 min

    Sales call and phone scripts

    Booking call: the first 2 minutes

    Opening (0–10s) · ‘{HOTEL}, this is {NAME}. How can I help?’ · Write down the name and phone number.

    20 scripts · 5 groupsMembers only

  • ChecklistTours and travel agencies18 min

    Lead follow-up and sales process

    • WhatsApp, Instagram DMs, forms, email, and phone inquiries are collected in one place, and no channel lives on a separate phone.
    • The first-reply target during business hours is written down, for example 10 minutes, with an after-hours greeting and a next-day time set.

    48 items · 6 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Website and landing page sections

    Home page hero

    {STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY} Turnaround, image count, and usage rights are written on separate lines in every quote. {SERVICE_COUNT} services, one calendar. Tell us your type of shoot and date, and we'll share open days and the package list the same day. [Send your date and shoot type] [See the portfolio]

    26 templates · 5 groupsMembers only

  • ScriptLocal services30 min

    Sales call, phone, and voicemail scripts

    After-hours emergency call

    Opening · ‘{COMPANY}, this is {NAME}. We're after hours, but I'm listening. What happened?’

    18 scripts · 5 groupsMembers only

  • ChecklistSchools and courses20 min

    Lead follow-up and enrollment process

    • Inquiries from forms, WhatsApp, calls, and Instagram DMs all land in one list (a CRM or a shared sheet).
    • A new inquiry sends an instant alert to the admissions team's phone and email; the alert goes to a group, not one person.

    48 items · 6 groupsMembers only

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