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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
Topic
Sort:Recommended

186 itemsshowing 73–96

  • ChecklistOnline courses and coaching20 min

    Content production and shoot day

    • Each lesson to be filmed has a one-sentence goal written down, and anything that doesn't serve it was cut from the script.
    • Lessons are planned at 8 to 12 minutes; longer ones were split in two at a sensible point.

    55 items · 6 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

    50 hooks · 5 groupsMembers only

  • Copy templateSaaS and software25 min

    Meta ad copy

    Orders stuck in WhatsApp

    Primary text: Orders from {CUSTOMER_COUNT} customers land in a WhatsApp group, and someone types them all into Excel every evening. A missed order only gets noticed when the customer calls. With {PRODUCT}, customers get an order form and orders drop straight into one list; the warehouse and accounting see the same row. {TRIAL_TERMS}. Headline: From group chat to order list Description: {TRIAL_SHORT}

    20 templates · 5 groupsMembers only

  • Message templateInsurance and financial advice20 min

    Insurance: Review and reputation replies

    After a quote and policy

    {NAME}, thanks for your review. We shared your note about {DETAIL} with our team, and we're glad reading the quotes side by side helped. If you have any policy questions, or your renewal date is coming up, we're here. {AGENCY}

    22 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers30 min

    Video ad scripts

    0–3sThe phone isn't ringing (15 s)

    A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

    20 scripts · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Content production and shoot day

    • Shoot-day topics are written down: 6–10 videos, one idea each, picked from the idea bank.
    • A hook (first 3 seconds) and a call to action are written for each video; scripts are limited to three bullet points.

    48 items · 6 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Objection and hesitation hooks

    Why does the course cost what it costs? I'm writing it out line by line.

    50 hooks · 5 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Google Ads and search copy

    RSA: management and strategy

    Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management

    27 templates · 5 groupsMembers only

  • Message templateSaaS and software25 min

    Email and SMS templates

    Welcome email for the admin

    Subject: Your {COMPANY} account is open: three security settings first Hi {FIRST_NAME}, You opened the {PRODUCT} account for {COMPANY}, so you're its admin. Before inviting the team, we recommend three settings: 1. Turn on two-factor authentication. 2. Set up roles: who sees what, and who can change what? 3. Create a separate, read-only user for your accountant. Step-by-step guide: {GUIDE_LINK} {SENDER_NAME} {PRODUCT} onboarding team

    20 templates · 5 groupsMembers only

  • ScriptInsurance and financial advice35 min

    Insurance: Video ad scripts

    0–3s30s · Explainer: quotes in one table

    A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

    20 scripts · 6 groupsMembers only

  • ChecklistAgencies and freelancers15 min

    Content production and shoot day

    • The shoot's purpose and deliverables are written down (how many Reels, how many photos, which formats), and the client approved them before the shoot.
    • The scope document states shoot length, number of edits, revision rounds, and the fee for extra shoot days.

    49 items · 6 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • Message templateConsulting and B2B services26 min

    Review and reputation replies

    Thanks: general positive review

    Thank you, {FIRST_NAME}. Over the course of the work, {TEAM_MEMBER}'s care and the time your own team set aside carried the project. That the method took hold in your team by the end is the most valuable feedback for us. {SIGNATURE}

    24 templates · 5 groupsMembers only

  • ScriptSaaS and software30 min

    Video ad scripts

    0–3sMonth-end report (15s)

    Three spreadsheets side by side, the cursor copying numbers between them · ‘Month-end: three files, one report’ · ‘When the month-end report comes from three files, most of the work is copy and paste.’

    20 scripts · 5 groupsMembers only

  • ChecklistInsurance and financial advice16 min

    Insurance: Content production and shoot day

    • Every video has a written hook, a single call to action, and the sample policy or screen it will use.
    • Policies used on camera are samples or the insurer's general conditions; no real customer's policy appears.

    50 items · 6 groupsMembers only

  • Hook bankAgencies and freelancers12 min

    Objection and hesitation hooks

    When a business says ‘too expensive,’ my first question isn't about price. It's how many inquiries they get a month.

    50 hooks · 5 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Meta ad copy

    Guide: 10 questions answered

    Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

    22 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching32 min

    Story sequences

    Frame 1Sample lesson and curriculum tour

    The course platform's login screen · Everything you can look at before you buy the course

    22 scripts · 5 groupsMembers only

  • ScriptConsulting and B2B services35 min

    Story sequences

    Frame 1Authority matrix quiz

    An authority matrix on the board, two names in one cell · ‘Where's the problem in this matrix?’ · quiz (Two names / An empty row / No problem)

    21 scripts · 6 groupsMembers only

  • ChecklistSaaS and software20 min

    Profile, website, and business profile audit

    • The first line of the Instagram bio says who the product is for and what job it does, with no ‘next-generation’ labels or slogans.
    • The bio link goes straight to the trial or demo page with UTMs, and if you use a link page, one primary action sits at the top.

    54 items · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Myth and curiosity hooks

    ‘I have kasko, so I'm set’: the missing half of that sentence is what falls outside cover.

    50 hooks · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Landing page and website sections

    Hero: the phone isn't ringing

    Headline: The ad budget is being spent, but the phone isn't ringing. We start with why. Subhead: {AGENCY} runs tracking, ads, and content as one routine for {AUDIENCE}. Accounts are in your name, and every report starts in three sentences. Primary button: {BUTTON_TEXT} Second button: See a sample report Under the button: Read-only access · No passwords · No sales pressure

    20 templates · 5 groupsMembers only

  • ScriptPersonal brands and creators25 min

    Personal brands: Story sequences

    Frame 1What a profile says in 4 seconds

    A profile screen on a phone, name covered · ‘What does this profile say in 4 seconds?’ · poll (Clear / Unclear)

    18 scripts · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.