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Gyms and personal training: Weekly and monthly performance review

A 53-point list for the weekly 30-minute review, ads and creative, the funnel, member retention, the monthly report, and optimization decisions. Tracking first, then interpretation, then one change.

53 items6 groups20 minOctober 15, 2026

  • performance
  • weekly review
  • monthly report
  • gyms

Preview

3 items open, 53 items in total. Members see the rest.

Thirty minutes every week and half a day every month: a review routine where ads, leads, and members meet in the same sheet. First make sure the tracking is right, then interpret, then pick a single change.

Weekly review

9 items
  • The weekly review happens on the same day and time every week, 30 minutes at most, as a recurring calendar event.
  • Last week's leads, trials booked, trials attended, and new members went into a single sheet.
  • Each number sits next to the previous week and the four-week average; no decision rests on a single week.

6 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Ads and creative review9 items
  2. Funnel and lead quality8 items
  3. Member retention and class fill9 items
  4. Monthly report prep9 items
  5. Optimization decisions and next month9 items

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only