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Real estate: Lead follow-up and sales process

46 checks from the first reply and CRM fields to follow-up rhythm, viewings, offers, and seller communication. It makes lost leads visible.

46 items6 groups17 minOctober 15, 2026

  • lead follow-up
  • crm
  • sales process
  • real estate

Preview

3 items open, 46 items in total. Members see the rest.

Check the process that tracks every inquiry from the portals, Instagram, WhatsApp, and the phone, from the first reply through to the deal. Go through the whole list monthly, and the follow-up and viewing sections weekly.

First reply

8 items
  • The in-hours first-reply target is written down (for example, 5 minutes), and the whole team knows it.
  • Leads from the portals, Instagram, WhatsApp, forms, and phone all land in a single CRM or inbox.
  • The first reply gives the listing details (price, building fees, m²) and doesn't push the person to call.

5 items more in this group for members.

43 items more for members

This item has 46 items in total. With a membership you see all of it and copy any line in one click.

  1. CRM fields9 items
  2. Follow-up rhythm8 items
  3. Viewings and no-shows8 items
  4. Offers, negotiation, and handover7 items
  5. Communicating with sellers and landlords6 items

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Real estate page
  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only