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Photo and video studios

Photographers, production houses and video studios.

The library for Photo and video studios

1,148hooks, templates, scripts and checklist items

  • Hooks495
  • Templates204
  • Scripts102
  • Checklist items347
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates6

Open Copy template items in the list

  • 15 copy and message templates for studios

    15 templates · 6 groups

    Behind-the-scenes Reels caption: This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot.

  • Caption templates

    22 templates · 5 groups

    Outfit guide carousel: 5 outfit rules before your {SHOOT_TYPE} shoot:

  • Meta ad copy

    24 templates · 5 groups

    Delivery process: Primary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready.

  • Google Ads and search copy

    22 templates · 6 groups

    RSA: wedding photographer: Ad group: wedding photographer

  • Website and landing page sections

    26 templates · 5 groups

    Home page hero: {STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY}

  • Profile and business profile copy

    22 templates · 5 groups

    Wedding photographer bio: Name field: {STUDIO_NAME} | {CITY} wedding photography

Message templates3

Open Message template items in the list

  • WhatsApp and DM replies

    25 templates · 5 groups

    Inquiry from an ad form: Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

  • Review and reputation replies

    23 templates · 5 groups

    Positive review with detail: {FIRST_NAME}, thank you for the kind words. {DETAIL} was one of the most enjoyable moments of the shoot for us, too. We hope you enjoy the photos for many years. {SIGNATURE}

  • Email and SMS templates

    25 templates · 5 groups

    Welcome after an inquiry: Subject: Your shoot inquiry has reached us

Scripts5

Open Script items in the list

  • 8 video and call scripts for studios

    8 scripts

  • Reels and TikTok scripts

    24 scripts · 6 groups

    0–3s · The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.

  • Video ad scripts

    24 scripts · 6 groups

    0–3s · A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

  • Story sequences

    20 scripts · 6 groups

    Frame 1 · The prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider

  • Sales call and voice-note scripts

    26 scripts · 6 groups

    Opening (0–15s) · Hello {FIRST_NAME}, this is {REP} from {STUDIO}. Your wedding-shoot form came in and I wanted to talk briefly. Do you have two minutes now?

Checklists7

Open Checklist items in the list

  • A 36-point checklist for photo and video studios

    36 items · 6 groups

    The Instagram bio states your service, city, and a single contact channel.

  • Campaign setup and launch

    51 items · 6 groups

    The Meta business portfolio and ad account are verified under the studio's legal name, and the account isn't tied to a single employee's or photographer's personal profile.

  • Content production and shoot day

    50 items · 6 groups

    The content idea is tied to one service (wedding, newborn, product, corporate, studio rental) and entered on the content calendar with a date.

  • Profile, website, and Google audit

    53 items · 6 groups

    The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.

  • Lead follow-up and booking process

    53 items · 6 groups

    A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.

  • Weekly and monthly performance review

    49 items · 6 groups

    On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.

  • Compliance, platform rules, and KVKK

    55 items · 6 groups

    The consent form has separate boxes for portfolio, social media, and ads, and no box is pre-ticked.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Six Meta ads for family and newborn sessions

    ChatGPTAd copy

    New

    You are a copywriter who works with family photographers. Write 6 Meta ads for {STUDIO} about family and newborn sessions. Details: - Session types…

    newbornFull text for members

  • Product photography ads and email for online brands

    ClaudeAd copy

    New

    You are a B2B copywriter who wins corporate clients for studios. Write a campaign for {STUDIO} selling product photos and short product videos to online…

    Full text for members

  • Hourly studio rental ads aimed at creators

    ChatGPTAd copy

    New

    You are a copywriter who writes ads for rental studios. Write 5 ads for {STUDIO} pitching hourly rentals to creators, photographers, and small…

    studio rentalFull text for members

  • A mini-session day campaign: Meta setup and copy

    ChatGPTMeta ads

    New

    You are a Meta ads specialist who builds seasonal campaigns for photo studios. Plan a {THEME} mini-session day campaign for {STUDIO} (e.g., Mother's Day, back…

    mini sessionsFull text for members

  • Meta campaign structure for a multi-service studio

    ClaudeMeta ads

    New

    You are a specialist who runs ad accounts for photo and video studios with several services. Build a one-quarter Meta campaign structure for…

    Full text for members

  • A portfolio carousel ad: picking frames and copy

    ChatGPTMeta ads

    New

    You are a creative director who turns photographers' portfolios into ad creative. Build a 6-8 card Meta carousel ad for {PHOTOGRAPHER} about their {SERVICE}…

    carouselFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 8 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions clients ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 14 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 10 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 17 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to appointment confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 39 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 39 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 45 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    10 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 21 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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