Video ad scripts
0–3sMade-to-order process (15s)
Bare frame in the workshop, logo in the corner · “Your sofa starts with your order” · “At {BRAND}, your sofa goes into production when you order it.”
20 scripts · 4 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
155 itemsshowing 73–96
Content production and shoot day
- The shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
- The shoot time, clothing, and who will appear on camera were settled with the producer.
53 items · 6 groupsMembers only
Objection and hesitation hooks
You saw it cheaper online. Let me explain what's inside our price.
50 hooks · 5 groupsMembers only
Story sequences
Frame 1Unboxing: the first try-on (6 frames)A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: {PRODUCT_NAME}, size {SIZE}”
18 scripts · 6 groupsMembers only
Story sequences
Frame 1Unboxing: new trial sizes (6 frames)A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: new trial sizes”
18 scripts · 6 groupsMembers only
Profile, website, and Google audit
- The username and name field include the brand and ‘furniture’ or the product type; the profile comes up when you search for it.
- The bio says what you sell on the first line, where you are (city, showroom district) on the second, and a single call to action on the third.
55 items · 6 groupsMembers only
Myth and curiosity hooks
At tasting panels, olive oil is tasted from dark blue glasses so color can't sway the judgment.
50 hooks · 5 groupsMembers only
Website and landing page sections
Hero: new arrivalsHeadline: The {PRODUCT_GROUP} store of {NEIGHBORHOOD} Subheadline: New products every week, with prices that match the shelf tag and include tax. Pick them up and choose, or hold them on WhatsApp. Buttons: [Hold on WhatsApp] [Directions] Trust line: Open {HOURS} | {SHORT_ADDRESS}
24 templates · 5 groupsMembers only
Profile, website, and Google profile audit
- The first two lines of the bio say what you sell and which size range you cover.
- The profile link opens on mobile, goes to new arrivals or a collection page, and carries a UTM parameter.
48 items · 6 groupsMembers only
Profile, website, and Google profile audit
- The first two lines of the bio say what you sell and what you're transparent about, with no result or treatment language.
- The profile link opens on mobile, goes to a product or guide page, and carries a UTM parameter.
49 items · 6 groupsMembers only
Myth and curiosity hooks
Heavier fabric isn't automatically more durable. Look at a different number.
50 hooks · 5 groupsMembers only
Google Ads and search copy
Early-harvest olive oilHeadlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.
24 templates · 6 groupsMembers only
Email and SMS templates
Email: welcomeSubject: Welcome, {NAME} Hi {NAME}, Thanks for joining our list. We'll write at most twice a month: new arrivals, in-store events, and gift lists for special days. Our store is at {SHORT_ADDRESS}, open {HOURS}. To hold an item or ask a question, WhatsApp: {NUMBER}. If you'd rather not get these emails, you can leave with one click at the bottom. {SENDER}
23 templates · 5 groupsMembers only
Myths and curiosity hooks
Does polyester always make you sweat? The answer is in the weave.
50 hooks · 5 groupsMembers only
Myth and curiosity hooks
Where did the rumor that niacinamide and vitamin C ‘cancel each other out’ come from?
50 hooks · 5 groupsMembers only
Google Ads and search copy
Corner sofa RSAHeadlines: 1. Corner sofa styles 2. Modules to fit your room 3. We mail fabric swatches 4. Fit check before you order 5. Try it in {NEIGHBORHOOD} Descriptions: 1. Pick modules one by one. Send your size and we'll draw a layout that fits your room. 2. Lead times and assembly terms are on the product page. Choose fabric from swatches.
22 templates · 6 groupsMembers only
Story sequences
Frame 1Harvest morning, 6 frames6:00 a.m., rows of trees or the hive site, light fog · ‘Harvest morning in {REGION}’ · Location
20 scripts · 5 groupsMembers only
Story sequences
Frame 1Morning opening (6 frames)The shutter goes up, the street still quiet · Good morning {NEIGHBORHOOD}, we're open
19 scripts · 5 groupsMembers only
Google Ads and search copy
RSA: dresses categoryHeadline 1: {BRAND} Dresses Headline 2: Midi, Maxi, and Mini Dresses Headline 3: Model Height and Size Listed Headline 4: Dresses in Sizes {SIZE_RANGE} Headline 5: Exchanges Within {EXCHANGE_WINDOW} Description 1: Everyday and occasion dresses. Fabric content and a size chart in cm on every page. Description 2: Ships within {DISPATCH_TIME}. If the size is off, exchange within {EXCHANGE_WINDOW}.
20 templates · 5 groupsMembers only
Google Ads and search copy
RSA: serum categoryHeadline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.
20 templates · 5 groupsMembers only
Story sequences
Frame 1Rug size quizA sofa sitting on a small rug, its legs off the edge · ‘Is this rug big enough for the sofa?’ · poll (Big enough / Too small)
20 scripts · 6 groupsMembers only
Profile, website, and Google Business audit
- The username and display name include the brand name and the product category, and the account turns up when you search the brand name.
- The bio states the region, the product type, the producer info, and a single way to order.
51 items · 6 groupsMembers only
Profile, website, and Google profile audit
- The profile is verified and owned by the store's admin email; access for the old agency, former employees, and personal emails was removed.
- The business name matches the sign and the license; no product, neighborhood, or word like ‘best’ was added to the end of it.
48 items · 6 groupsMembers only
Sales call, phone, and voice-note scripts
First call: the cold open (2 min)Opening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s new collection on Instagram. Do you have two minutes? I'll tell you why I'm calling.”
18 scripts · 4 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.