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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryPsychologists and therapy

Industry

Industry groupHealthcare and clinics

Industry group

Topic
Sort:Recommended

Psychologists and therapy

1,107entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
180
scripts
91
checklist items
341
  • Copy template15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Script20 min

    9 video and call scripts for therapists

    0–3sWhen should you start therapy? (40s)

    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

    9 scripts · 2 groupsMembers only

  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Hook bank10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    A concept through analogy

    Let's explain {CONCEPT} with an analogy: {ANALOGY}. What does it show? {EXPLANATION} What doesn't it show? Like every analogy, this one has a limit: {LIMIT}. This post is general information. If you'd like to talk about your own situation, you can request an intro call through the link in our profile. {PRACTITIONER}, {TITLE}

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Short positive review

    Thank you for your review and for taking the time to write it. Under our confidentiality policy, we don't refer to personal details in replies; your kind words have been passed on to our team. — {SIGNATURE}

    21 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sAnxiety or fear? (30s)

    practitioner, close-up · Anxiety or fear? · “These two aren't the same thing.”

    18 scripts · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • At least two people are admins in Business Manager: the practitioner and a second authorized person from the practice; access doesn't hinge on one person.
    • The ad account's payment method is the practice's or the practitioner's own card; the billing name matches the diploma and the tax registration.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    The intro call angle

    Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story. Headline: Intro call: {LENGTH} minutes, not therapy Description: {PRACTICE} · {CITY} and online

    20 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Confirmation and documents

    Subject: Your appointment on {DATE} and two short documents Hi {FIRST_NAME}, Your appointment with {PRACTITIONER} is set for {DATE} at {TIME}. Before the first session, please read two documents: - Privacy notice: explains how your personal data is processed. - Consent form: puts session length, the cancellation rule, and the limits of confidentiality in writing. You can sign both at {DOCUMENTS_LINK} or read them together with us in the first session. If anything is unclear, just reply to this email. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sThe first step can be small (15s)

    A phone vibrating on a table, close-up · No need to wait until you feel ready · “You don't have to feel ready to start therapy.”

    20 scripts · 4 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • The topic is on the content calendar; the practitioner ran the “could a client recognize themselves here?” test and the result is noted.
    • The script has no client story, no “I once had a client” anecdote, and no example blended from real cases.

    51 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Online therapist ad group

    Headlines (30 characters max): 1. Online therapy appointments 2. Encrypted video sessions 3. 15-minute intro call 4. From Turkey or abroad 5. Evening session times 6. Titles and training listed 7. Policies shared in writing 8. Request an intro call Descriptions (90 characters max): 1. Online sessions run over encrypted video. We start with a short intro call. 2. Our practitioners' titles and training are on our site. We match you with the right fit. 3. Session length, frequency, and cancellation rules are shared in writing before day one.

    20 templates · 5 groupsMembers only

  • Script25 min

    Story sequences

    Frame 1How the intro call works (6 frames)

    A phone vibrating on a table · What happens after you message us?

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Profile, website, and Google listing audit

    • The username and display name match the practice's or practitioner's real name; the name field has no keyword stuffing or inflated titles.
    • The bio has the title, the city or online availability, the service type, and a single link; it stays within 150 characters.

    52 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    Therapy doesn't go back to childhood every time. Some approaches focus on today.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    General practice hero

    Headline: Psychological support in {CITY} and online Subheadline: Individual, couples, teen, and family therapy, with practitioners whose titles and training are public, and confidentiality discussed from the start. Primary button: Request an intro call Secondary button: Meet our practitioners Trust line: {LENGTH}-minute intro call · Encrypted online sessions · Sessions aren't recorded

    21 templates · 5 groupsMembers only

  • Script35 min

    Intro call, phone, and voicemail scripts

    Call from an ad

    Opening (0–15s) · “{PRACTICE}, this is {COORDINATOR}, how can I help?” If the caller mentions a video or an ad: “Which one did you see, do you remember?”

    24 scripts · 6 groupsMembers only

  • Checklist18 min

    Inquiry follow-up and booking process

    • Every inquiry channel (form, WhatsApp, phone, Instagram DM, Google profile) feeds one place; whichever it comes through, it lands in the same record.
    • A target for the first human reply during office hours is written down (for example 30 minutes), and last week's real time was measured.

    50 items · 6 groupsMembers only

  • Copy template20 min

    Profile and business profile copy

    Solo practitioner bio

    {PRACTITIONER} · {TITLE} Individual and couples therapy · {CITY} and online Concepts, process, and common questions here Intro call: link below

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.