1,000+ hooks, templates, scripts and checklist items for every industry

Hook bankGyms and personal training12 min

Seasonal and local hooks

Why is the gym packed in January? The three quietest hours for newcomers.

50 hooks · 5 groupsMembers only

ChecklistHair and beauty salons20 min

Weekly and monthly performance review

• Last week's spend, message count and bookings made are entered in the sheet by service.
• Rejected, restricted or learning-limited salon ads were opened one by one and the reasons entered in the compliance log.

48 items · 6 groupsMembers only

Hook bankReal estate12 min

Seasonal, calendar, and local hooks

For owners planning to sell this year: the January to-do list.

50 hooks · 5 groupsMembers only

ChecklistInterior design and renovation18 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend, leads, and cost per lead from Meta and Google went into one sheet.
• The team's site-visit capacity for the week is written down, and weekly spend is set so leads don't outrun it.

52 items · 6 groupsMembers only

Hook bankAutomotive10 min

Seasonal, calendar, and local hooks

The thermometer just dropped below 7°C. Winter tire season starts now.

50 hooks · 5 groupsMembers only

Copy templateRestaurants and cafés20 min

Profile and business listing copy

22 templates · 6 groupsMembers only

ChecklistHotels and stays18 min

Weekly and monthly performance review

• Each campaign's weekly spend was compared with the planned budget, and if it was more than 15 percent off, the reason was written down.
• Ads and ad sets that were rejected, limited, or stuck in learning-limited status were listed and resolved.

48 items · 6 groupsMembers only

ChecklistTours and travel agencies18 min

Weekly and monthly performance review

• Each departure campaign's weekly spend was checked against budget; any gap over 15 percent was explained in writing beside that departure's fill data.
• Tour ads and ad sets that were rejected, limited, or learning-limited were listed, and those for the nearest departures were resolved first.

48 items · 6 groupsMembers only

Hook bankWeddings and events11 min

Seasonal, calendar, and local hooks

Three things to do in the first week for couples who got engaged over New Year's.

50 hooks · 5 groupsMembers only

Hook bankPhoto and video studios11 min

Seasonal, calendar, and local hooks

Three things to ask in January if you're looking for a photographer for this year's weddings.

50 hooks · 5 groupsMembers only

Copy templateLocal services20 min

Social and business profile copy

20 templates · 5 groupsMembers only

ChecklistSchools and courses20 min

Weekly and monthly performance review

• Each campaign's weekly spend was compared with the planned budget, and the reason for any gap was written down.
• No ad has stalled delivery or been rejected; policy notifications were checked.

48 items · 6 groupsMembers only

ChecklistGyms and personal training20 min

Weekly and monthly performance review

• The weekly review happens on the same day and time every week, 30 minutes at most, as a recurring calendar event.
• Last week's leads, trials booked, trials attended, and new members went into a single sheet.

53 items · 6 groupsMembers only

Hook bankHair and beauty salons10 min

Seasonal, calendar and local hooks

January: the quiet weeks after New Year, the easiest time to book a cut or a treatment.

50 hooks · 5 groupsMembers only

Copy templateReal estate20 min

Profile and business profile copy

23 templates · 4 groupsMembers only

Hook bankInterior design and renovation12 min

Seasonal and local hooks

Why is the site visit for a summer renovation done in January? Here's the calendar.

50 hooks · 5 groupsMembers only

Copy templateAutomotive20 min

Social and business profile copy

20 templates · 5 groupsMembers only

ChecklistRestaurants and cafés15 min

Weekly and monthly performance review

• Last week's covers were compared with the week before and with the same week last year, by the same days and time slots.
• Notes on weather, holidays, match days, and local events were written next to the numbers.

51 items · 6 groupsMembers only

Hook bankHotels and stays11 min

Seasonal, calendar, and local hooks

The two things families ask first when they plan summer in January.

50 hooks · 5 groupsMembers only

Hook bankTours and travel agencies11 min

Seasonal, calendar, and local hooks

January: the early-booking window for summer tours opens. Here's the calendar.

50 hooks · 5 groupsMembers only

Copy templateWeddings and events20 min

Profile and business profile copy

20 templates · 5 groupsMembers only

Copy templatePhoto and video studios24 min

Profile and business profile copy

22 templates · 5 groupsMembers only

ChecklistLocal services18 min

Weekly and monthly performance review

• Last week's spend, clicks, calls, WhatsApp messages, and form submissions went into a one-row table.
• Leads were split by channel: Meta, Google search, Google profile, organic Instagram, referral, and direct calls.

48 items · 6 groupsMembers only

Hook bankSchools and courses10 min

Seasonal, calendar, and local hooks

What's written on the one sheet we tape to the classroom door on the first day?

50 hooks · 5 groupsMembers only