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Gyms and personal training: Lead follow-up and sales process

From first reply and CRM fields to the trial class flow, follow-up, and hand-offs: a 53-point lead follow-up list. Write down who does what, and when, at every stage.

53 items6 groups18 minOctober 15, 2026

  • lead follow-up
  • sales process
  • checklist
  • gyms

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3 items open, 53 items in total. Members see the rest.

Use this list to turn every incoming request into a record that has an owner and a next step. A lead comes from an ad, but whether it becomes a membership depends on first-response speed, the trial class, and follow-up.

First response and speed

9 items
  • Requests from forms, WhatsApp, DMs, phone, and the front desk land in one place (CRM or shared sheet) with the source field filled in.
  • The first-response target during opening hours is written down (say, 15 minutes), and one person counts waiting requests every morning.
  • Messages that arrive after hours get an automatic reply that gives the time of your first response and a link to the class schedule.

6 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. CRM fields and record-keeping9 items
  2. Call and conversation standard8 items
  3. Trial class: confirmation, show-up, and welcome9 items
  4. After the trial: follow-up and close9 items
  5. No-shows, lost leads, and hand-offs9 items

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