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Gyms and personal training: Google Ads and search copy

RSA sets by keyword theme, sitelinks, callouts, structured snippets, and Performance Max text assets: 21 blocks that fit the character limits.

21 templates4 groups26 minOctober 15, 2026

  • google ads
  • search ads
  • templates
  • gyms

Preview

1 template open, 21 templates in total. Members see the rest.

Ready text sets for Google Ads: RSA headlines and descriptions by keyword theme, sitelinks, callouts, structured snippets, and Performance Max text assets. After filling fields like {NEIGHBORHOOD}, check the character limits again.

RSA sets (headlines up to 30, descriptions up to 90 characters)

9 templates

RSA: neighborhood gym

Headlines: 1. Gym in {NEIGHBORHOOD} 2. Book a trial class 3. 4 minutes from the subway 4. A trainer with you on day one 5. Bookable group classes 6. Open from 6 a.m. Descriptions: 1. Come in without knowing the machines. Day one: a tour, a chat, a 20-minute workout. 2. Prices and cancellation terms are on our site. No decision required after the trial.

8 templates more in this group for members.

20 templates more for members

This item has 21 templates in total. With a membership you see all of it and copy any line in one click.

  1. Sitelinks (text 25, lines 35 characters)4 templates
  2. Callouts and snippets (25 characters)5 templates
  3. Performance Max text assets3 templates

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only