ChecklistMeasurement
Fashion e-commerce: Weekly and monthly performance review
47 items for weekly spend, sales, and creative checks and the monthly review of net revenue, returns, margin, and customers, ending in scale-or-stop decisions.
47 items6 groups18 minOctober 15, 2026
- performance
- weekly review
- monthly report
- fashion
Use this list to review ads, sales, and creative during the week, and the real picture after returns at month's end. Tick each item with a number or a short note; ‘looked at it’ isn't enough, so write down what you saw.
Weekly: spend and delivery
- The last 7 days' spend was compared with the planned budget, and if the variance is over 15 percent, the reason is written down.
- Spend, impressions, CPM, and link click-through rate are in a table by campaign, ad set, and ad.
- Frequency was checked on retargeting ad sets, and those running high had their audience widened or their budget trimmed.
5 items more in this group for members.
44 items more for members
This item has 47 items in total. With a membership you see all of it and copy any line in one click.
- 02Weekly: sales and products8 items
- 03Weekly: creative and content7 items
- 04Monthly: net revenue, returns, and margin9 items
- 05Monthly: customers and CRM7 items
- 06Decisions and the report8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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