ChecklistSales
Fashion e-commerce: Lead follow-up and sales process
48 items for following up DMs, WhatsApp, carts, live-stream reservations, and wholesale inquiries: response time, CRM fields, follow-up cadence, no-shows, and hand-offs.
48 items6 groups15 minOctober 15, 2026
- lead follow-up
- sales process
- crm
- fashion
In fashion e-commerce, a lead is someone asking about size in a DM, reserving a piece during a live, abandoning a cart, or asking for wholesale prices. This list fixes who replies to each one, when, and with what information. Tick it off with your team once a month.
Response time and channel rules
- A first-reply target for DMs, WhatsApp, and site-form messages during business hours is written down (for example, 15 minutes) and shared with the team.
- The after-hours auto-reply states your working hours and when to expect a reply, and the first job each morning is the waiting-message list.
- DMs, WhatsApp, comments, and email land in one inbox or one sheet, and a missed-message check runs weekly.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02CRM fields and records10 items
- 03Follow-up cadence8 items
- 04Carts, live streams, and reservations7 items
- 05Refused deliveries, no-shows, and returns7 items
- 06Wholesale pipeline and hand-offs8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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