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Consulting and B2B services: Video ad scripts

22 video ad scripts in 15- and 30-second versions across diagnostic, scope, decision list, regulation, authority, pricing, team load, guarantee, webinar, checklist, and case angles.

22 scripts4 groups38 minOctober 15, 2026

  • video ads
  • meta
  • linkedin
  • b2b

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1 script open, 22 scripts in total. Members see the rest.

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Each angle comes in a 15- and a 30-second version: plan the short cut for Reels and Story placements and the long cut for LinkedIn, Meta feeds, and retargeting. Most people watch feeds with the sound off, so the on-screen text in each beat should make sense on its own, and the brand should appear in the first 3 seconds.

Explainer ads

6 scripts

Diagnostic call (15s)

  1. 0–3sVisual: A whiteboard, logo in the cornerOn screen: “A 45-minute diagnostic call”Voice: “At {FIRM}, the first step is a 45-minute diagnostic call.”
  2. 3–8sVisual: Two people at a table, a notebookOn screen: “We listen to you first”Voice: “We listen to your situation first, then tell you whether we're a fit.”
  3. 8–12sVisual: Close-up of a proposal pageOn screen: “A written recommendation at the end”Voice: “At the end, you get the scope, timeline, and expected hours in writing.”
  4. 12–15sVisual: Logo and a calendar buttonOn screen: “{FIRM} · Book a call”Voice: “There's no obligation. Book your call.”

5 scripts more in this group for members.

21 scripts more for members

This item has 22 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Founder-led ads4 scripts
  2. FAQ ads6 scripts
  3. Webinar, checklist, and retargeting6 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Consulting and B2B services page

  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only