Automotive
Dealerships, service centres and car care.
The library for Automotive
1,087hooks, templates, scripts and checklist items
- Hooks495
- Templates175
- Scripts81
- Checklist items336
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
“Dealers always rip you off.” Here's our inspection report, page by page.
- Copy templateInventory car post: {VEHICLE} | {MILEAGE} km | {FUEL_TRANSMISSION}
- Script0–3s · (Opening the trunk) “Can this trunk fit two strollers? Let's find out.”
- ChecklistGoogle Business Profile category, hours, services, and location are correct.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 hooks for dealerships and repair shops
45 hooks · 5 groups“Dealers always rip you off.” Here's our inspection report, page by page.
Reels and short-video openers
50 hooks · 5 groupsA 1.85 m passenger just sat in the back. Where did their knees end up?
Objection and hesitation hooks
50 hooks · 5 groupsWhat's inside the listed price? Inspection, prep service, and transfer help.
Myth and curiosity hooks
50 hooks · 5 groupsDo you really need to idle the engine for minutes on a cold morning?
Process and behind-the-scenes hooks
50 hooks · 5 groupsThis car arrived yesterday. It goes through four stations before it's listed.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsThe thermometer just dropped below 7°C. Winter tire season starts now.
Ad headlines and first lines
50 hooks · 5 groups{VEHICLE}, {MILEAGE} km: repainted and replaced panels, right in the first line.
Carousel covers and post titles
50 hooks · 5 groups9 inspection report terms, in plain language
Story, poll, and live openers
50 hooks · 5 groups8:30 a.m., the shop doors are up. {NUMBER} cars on today's list.
Message and email openers
50 hooks · 5 groupsHi {NAME}, I've attached the inspection report for the {VEHICLE} you asked about.
Copy templates6
Open Copy template items in the list15 copy and message templates for automotive
15 templates · 5 groupsInventory car post: {VEHICLE} | {MILEAGE} km | {FUEL_TRANSMISSION}
Caption templates
20 templates · 5 groupsExplaining an inspection term: What does “{TERM}” mean on an inspection report?
Meta ad copy
20 templates · 5 groupsFlaws first: Primary text: We put this car's flaws in the first line of the listing: {FLAWS}. The rest is in the report: {INSPECTION_SUMMARY}. {VEHICLE}, {MILEAGE} km, {PRICE} including taxes.
Google Ads and search copy
20 templates · 5 groupsRSA: inspected used cars: Ad group: inspected used cars
Website and landing page sections
20 templates · 5 groupsHero: dealership: Headline: Inspection report up front, price including taxes
Social and business profile copy
20 templates · 5 groupsBio: dealership: Inspected used cars · {CITY}
Message templates3
Open Message template items in the listWhatsApp and DM replies
20 templates · 5 groupsFirst reply to a listing inquiry: Hi {NAME}, this is {REP} from {DEALERSHIP}. Thanks for writing about the {VEHICLE}.
Review and reputation replies
20 templates · 5 groupsAfter a car purchase: {NAME}, enjoy your new car, and safe travels. We passed what you said about {DETAIL} on to {TEAM_MEMBER}. If you'd like a reminder when your first service is due, just message us.
Email and SMS templates
20 templates · 5 groupsNewsletter welcome email: Subject: You're signed up: once a month, only what's useful
Scripts5
Open Script items in the list9 scripts for dealerships, shops, and detailing
9 scripts · 4 groups0–3s · (Opening the trunk) “Can this trunk fit two strollers? Let's find out.”
Reels and TikTok scripts
18 scripts · 6 groups0–3s · Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”
Video ad scripts
18 scripts · 6 groups0–3s · Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”
Story sequences
18 scripts · 6 groupsFrame 1 · Car arriving at the lot, plate covered · “A new car came in this morning: {VEHICLE}”
Sales call, phone, and voice message scripts
18 scripts · 6 groups0:00–0:15 · Opening · “{DEALERSHIP}, this is {REP}, how can I help?” When the caller names the car: “You're calling about the {VEHICLE}, let me pull it up. May I have your name?”
Checklists7
Open Checklist items in the listA 35-point automotive marketing checklist
35 items · 5 groupsGoogle Business Profile category, hours, services, and location are correct.
Campaign setup and launch
50 items · 6 groupsThe ad account sits in the business's own Business Manager; the agency or freelancer connects only through partner access.
Content production and shoot day
50 items · 6 groupsEvery video has a written hook, a single call to action, and the car or work order it will use.
Profile, website, and Google Business Profile audit
50 items · 6 groupsThe primary category matches the business's main line of work (used car dealer, auto repair shop); additional categories reflect real services.
Lead follow-up and sales process
50 items · 6 groupsEvery lead is logged in the CRM at first contact with its channel and campaign name; leads with an unknown source are counted weekly.
Weekly and monthly performance review
51 items · 6 groupsThe review slot is fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and service owners together.
Regulation, platform policy, and data protection
50 items · 6 groupsMileage, model year, paint, and replaced-panel details in ads and listings match the inspection report and official records exactly.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Three Meta ads for one used car in stock
ChatGPTAd copy
You are a copywriter who works in used-car sales. Write 3 different Meta ads for a single car in our dealership's inventory. Vehicle details: - Make, model…
- New
Ad copy for winter tires and winter service
ClaudeAd copy
You are a copywriter for auto service and tire shops. Write winter ad copy for {BUSINESS} in {CITY}. Services: {SERVICES} (e.g., tire changeover, tire storage…
- New
Objection-led ads for ceramic coating and PPF
ChatGPTAd copy
You are a performance advertiser who works with detailing studios. You'll write ads for ceramic coating and paint protection film (PPF) for {STUDIO}. What…
- New
Meta setup plan for a test-drive campaign
ChatGPTMeta ads
You are a specialist who runs Meta ad accounts for car dealerships. We're setting up a test-drive campaign for the {MODEL} at {DEALERSHIP} in…
- New
Product feed for vehicle inventory catalog ads
ClaudeMeta ads
You are a technical marketer with hands-on experience in Meta catalog ads and product feeds. We're connecting our dealership's inventory to a Meta catalog and…
- New
Retargeting people who viewed a listing but didn't message
ChatGPTMeta ads
You are a Meta ads specialist who builds retargeting for dealerships. We'll show ads to people who viewed a vehicle detail page on our site but never moved to…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 8 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions customers ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 15 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to appointment confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 40 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.