1,000+ hooks, templates, scripts and checklist items for every industry

ChecklistSaaS and software20 min

A 36-point SaaS marketing checklist

• The homepage hero says who the product is for and what job it does in one sentence.
• The pricing page clearly shows VAT status, the pricing unit, and the monthly vs. yearly difference.

36 items · 6 groupsMembers only

Glossary10 min

KPI glossary for clinic ads

18 metrics, from impression to treatment: the formula, what each one tells you, and where it misleads in clinic advertising.

2 tables and 2 field notesMembers only

ChecklistHair transplant22 min

Weekly and monthly performance review

• Weekly spend was read by country against plan, and for any country more than 20% off plan, the cause (delivery, rejection, budget cap) is written down.
• Lead, Photos received, and Consult done counts in Events Manager were compared with CRM records, and the reason for any gap, double counting or lost events, is noted.

52 items · 6 groupsMembers only

ChecklistDietitians and nutrition18 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry from Meta and Google went into one sheet.
• The ad status and account quality screens were checked for rejected ads, limited delivery, or ad sets stuck in the learning phase.

51 items · 6 groupsMembers only

ChecklistPhysiotherapy18 min

Weekly and monthly performance review

• Last week’s inquiries were entered in the sheet by channel (Instagram, Google, maps, referral, phone).
• Average first reply time was calculated separately for in-hours and after-hours; inquiries over the target were listed.

49 items · 6 groupsMembers only

ChecklistVeterinary clinics18 min

Weekly and monthly performance review

• Last week’s new inquiries were entered in the sheet by channel (Instagram, Google, maps, referral, phone, shelter).
• Average first reply time was calculated separately for in-hours and after-hours; response times for messages tagged ‘urgent’ were listed on their own.

51 items · 6 groupsMembers only

ChecklistReal estate17 min

Weekly and monthly performance review

• Last week's spend, leads, and viewings are in one table.
• Leads by source (portal, Meta, Google, referral) were compared with the week before.

46 items · 6 groupsMembers only

ChecklistAutomotive20 min

Weekly and monthly performance review

• The review slot is fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and service owners together.
• The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, listing sites, and phone records.

51 items · 6 groupsMembers only

ChecklistWeddings and events18 min

Weekly and monthly performance review

• Each campaign's spend was compared with the weekly budget plan, and if it drifted by more than 20 percent, the reason was written down.
• The account quality screen was checked for ad sets with limited delivery or limited learning.

48 items · 6 groupsMembers only

ChecklistPhoto and video studios18 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.
• The next 8 weeks of bookings were pulled from the calendar, open days and time blocks listed by service, and the ad budget approved against them.

49 items · 6 groupsMembers only

ChecklistFashion e-commerce18 min

Weekly and monthly performance review

• The last 7 days' spend was compared with the planned budget, and if the variance is over 15 percent, the reason is written down.
• Spend, impressions, CPM, and link click-through rate are in a table by campaign, ad set, and ad.

47 items · 6 groupsMembers only

ChecklistCosmetics and personal care18 min

Weekly and monthly performance review

• The last 7 days' spend was compared with the plan, with the hero product and the sample campaign on separate lines, and any variance over 15 percent has a written reason.
• Spend, impressions, CPM, link click-through rate, and 3-second view rate are in a table by campaign, ad set, and ad.

49 items · 6 groupsMembers only

ChecklistFurniture and home decor20 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend were compared with the planned budget; if the gap exceeded 20%, the reason is written down.
• In Events Manager, the last 7 days of purchase, add-to-cart, and WhatsApp click events were compared with the week before.

54 items · 6 groupsMembers only

ChecklistOnline courses and coaching20 min

Weekly and monthly performance review

• The same sheet opens every Monday morning, with last week's signups, attendance, sales page visits, checkouts started, and purchases side by side.
• Cost per lead is read by campaign and creative, and decisions rest on the seven-day total, not on one day's swing.

55 items · 6 groupsMembers only

ChecklistSaaS and software18 min

Weekly and monthly performance review

• Last 7 days of signups, activations, and paid conversions in GA4 were compared against the CRM or product database, and any gap over roughly 10 percent was traced.
• Events Manager shows no new drop in event match quality and no new event warnings.

51 items · 6 groupsMembers only

ChecklistPersonal brands and creators20 min

Personal brands: Weekly and monthly performance review

• Each piece's non-follower reach share was checked and compared by format, and the format that brought the highest share for the growth goal is noted.
• Save and share rate (count ÷ reach) was read before likes, and the content pillar with the highest value is noted.

52 items · 6 groupsMembers only

ChecklistDental clinics18 min

Weekly and monthly performance review

• Lead counts in Meta and Google Ads were compared with CRM records, and any gap was explained: duplicates, unanswered forms, broken links.
• Pixel and CAPI event counts in Events Manager show no drop over the last 7 days, and the event match quality score was logged.

48 items · 6 groupsMembers only

ChecklistPlastic and cosmetic surgery20 min

Weekly and monthly performance review

• The lead counts reported by Meta and Google Ads were compared with CRM records, and any gap was explained: duplicates, a broken integration, an unanswered form.
• Pixel and CAPI event counts show no drop over the last 7 days, and the match quality score was logged.

49 items · 6 groupsMembers only

ChecklistMedical tourism24 min

Weekly and monthly performance review

• Weekly spend was read by country and language against plan, and for any country more than 20% off plan, the cause (delivery, rejection, budget cap) is written down.
• Lead, Documents received, and Plan sent counts in Events Manager were compared with CRM records, and the reason for any gap is noted.

53 items · 6 groupsMembers only

ChecklistPsychologists and therapy18 min

Weekly and monthly performance review

• The account status page shows no rejected, limited, or under-review ads; if there are any, the reason was read and noted.
• Spend was compared with the weekly budget plan; for every ad set that deviated more than 20 percent, the reason was written down.

47 items · 6 groupsMembers only

ChecklistHair and beauty salons20 min

Weekly and monthly performance review

• Last week's spend, message count and bookings made are entered in the sheet by service.
• Rejected, restricted or learning-limited salon ads were opened one by one and the reasons entered in the compliance log.

48 items · 6 groupsMembers only

ChecklistInterior design and renovation18 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend, leads, and cost per lead from Meta and Google went into one sheet.
• The team's site-visit capacity for the week is written down, and weekly spend is set so leads don't outrun it.

52 items · 6 groupsMembers only

ChecklistHotels and stays18 min

Weekly and monthly performance review

• Each campaign's weekly spend was compared with the planned budget, and if it was more than 15 percent off, the reason was written down.
• Ads and ad sets that were rejected, limited, or stuck in learning-limited status were listed and resolved.

48 items · 6 groupsMembers only

ChecklistTours and travel agencies18 min

Weekly and monthly performance review

• Each departure campaign's weekly spend was checked against budget; any gap over 15 percent was explained in writing beside that departure's fill data.
• Tour ads and ad sets that were rejected, limited, or learning-limited were listed, and those for the nearest departures were resolved first.

48 items · 6 groupsMembers only