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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce0
  • Cosmetics and personal care0
  • Furniture and home decor0
  • Food brands0
  • Retail stores0
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services1
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers4
  • Personal brands and creators0
Industry group

Industry group

TopicAgency operations
Sort:Recommended
  • ChecklistConsulting and B2B services15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Message templateAgencies and freelancers15 min

    15 client and sales message templates for agencies

    First DM based on an observation

    Hi {FIRST_NAME}, I was looking at {BUSINESS}'s {OBSERVATION_SPOT} and noticed something: {OBSERVATION}. Fixing that with {SUGGESTION} is usually quick. Are you working on this right now? I'm {REP} from {AGENCY}.

    15 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers18 min

    9 video and call scripts for agencies

    0-3s30s: "I paid for ads and the phone never rang"

    "I paid for ads and the phone never rang." Same line as on-screen text.

    9 scripts · 2 groupsMembers only

  • ChecklistAgencies and freelancers20 min

    A 36-point agency operations checklist

    • Out-of-scope work is spelled out in the proposal.
    • The contract states that ad spend is separate from the service fee and paid from the client's own account.

    36 items · 6 groupsMembers only

  • Checklist10 min

    Agency onboarding checklist for a new clinic client

    • Contract signed along with the scope appendix; change-request process in writing.
    • Roles and responsibilities under KVKK clarified (for example, a data processing agreement) and confirmed with a legal advisor.

    26 items · 6 groupsMembers only

  • Copy template12 min

    Proposal outline for clinic marketing services

    A 9-section outline for the proposal you send a clinic owner: current situation, goals, scope, timeline, fees, responsibilities, and a compliance note, with tips for each section.

    1 template · 2 groupsMembers only

  • Copy template10 min

    Monthly retainer scope: in, out, and change requests

    Scope appendix

    This is the scope appendix to the service agreement between {AGENCY} and {CLINIC}. Term: monthly, starting {START_DATE}. A. Monthly deliverables - Social media: {POST_COUNT} posts per month ({REELS_COUNT} Reels, {CAROUSEL_COUNT} carousels), {STORY_COUNT} Stories per week - Up to {REVISION_COUNT} rounds of revisions per piece of content - Shoots: {SHOOT_DAYS} half-day shoot(s) per month - Ad management: up to {CAMPAIGN_COUNT} active campaigns on Meta and Google; ad budget not included - Reporting: 1 written report and a 30-minute call per month - Community management: replies to comments during business hours; incoming messages routed to the clinic's patient coordinator within {RESPONSE_TIME} B. Out of scope (priced separately) - Website design and development - Print work (brochures, signage, catalogs) - Additional shoot days; studio, model, and equipment rental - Running WhatsApp sales conversations with patients on the clinic's behalf - Ad budget and platform fees C. Change requests Every out-of-scope request is submitted in writing. The agency sends a quote with a timeline and price within {QUOTE_DAYS} business days, and work begins after the clinic's written approval. D. Approval times The clinic responds to content drafts within {APPROVAL_DAYS} business days. Content without a response in that window moves to the next publishing slot. Deliverables delayed by the clinic don't roll over to the next month; deliverables delayed by the agency do. E. Compliance and approval Any content containing medical information is approved by a doctor before it's published. The agency may decline, with an explanation, any request it considers contrary to the Turkish Ministry of Health's current advertising rules. F. Review The scope is reviewed together every {REVIEW_FREQUENCY}.

    2 templates · 2 groupsMembers only

  • Plan and calendar8 min

    Client kickoff meeting: a 90-minute agenda

    A minute-by-minute agenda for running your first meeting with a new clinic client without losing focus, with the questions to ask, a prep list, and the recap message to send afterward.

    1 copy-ready template and 4 checklist itemsMembers only

  • Guide10 min

    Negative comment and crisis response playbook

    A severity table and prepared replies showing who responds, how fast, and with what words when a negative comment, complaint, or growing crisis hits, all while protecting patient privacy.

    4 copy-ready templates and 5 list entriesMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.