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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • Hook bank8 min

    50 Reels hooks for clinics

    There's a step in implant planning patients never get to see.

    50 hooks · 5 groupsMembers only

  • Copy templateDental clinics20 min

    Caption templates

    Treatment explainer carousel

    What is {TREATMENT}, and when does it come up? Swipe through {SLIDE_COUNT} steps. This post is general information. The dentist decides which option suits you at the exam. Save this and add it to the list of questions you'll bring to your exam. {CLINIC} · {NEIGHBORHOOD}

    20 templates · 5 groupsMembers only

  • Hook bankGyms and personal training12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Copy templateHotels and stays20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Hook bankInsurance and financial advice8 min

    45 hooks for insurance agencies

    Think insurance is a money trap? Let's read one line of a policy.

    45 hooks · 5 groupsMembers only

  • Copy templateAgencies and freelancers20 min

    Caption templates

    5 checks before ads

    Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

    20 templates · 5 groupsMembers only

  • Copy template10 min

    Caption template: treatment explainer

    A five-part caption structure for posts that explain a treatment, plus three filled-in examples: implants, FUE hair transplant, and rhinoplasty.

    4 templates · 4 groupsMembers only

  • Copy templateGyms and personal training22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Hook bankSaaS and software12 min

    45 hooks for SaaS and software

    Are orders still landing in a WhatsApp group? Where do the missed ones go?

    45 hooks · 6 groupsMembers only

  • Copy templateInsurance and financial advice20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • Copy templateMedical tourism25 min

    Post caption templates

    Verifying a certificate

    You can check whether an organization is authorized to treat international patients in three steps. 1. Ask for the certificate's number and scope; don't rely on a logo or a framed sheet of paper. 2. Read which organization name and which services the certificate covers. 3. Confirm its validity through the Ministry of Health's official sources. {ORGANIZATION} publishes its certificate details at {LINK}, and we can email you the document too. If a question comes to mind, write it in the comments and we'll answer in writing.

    24 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.