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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

263 itemsshowing 121–144

  • Hook bankDietitians and nutrition10 min

    Objection and hesitation hooks

    A counseling package covers the first session, the plan, and the check-ins. We spell out what it doesn't.

    50 hooks · 5 groupsMembers only

  • Message templateVeterinary clinics24 min

    Email and SMS templates

    Email: welcome after registration

    Subject: Welcome to {CLINIC}, {PET_NAME} Hi {OWNER_NAME}, We've opened {PET_NAME}'s record, and welcome. The record has your name, your phone number, and {PET_NAME}'s species and age. If you see anything wrong, just reply to this email. We'll send vaccine and checkup reminders only as service information, and we'll ask for your permission separately before sending anything promotional. Our hours: {HOURS}. In an emergency: {PHONE}. {CLINIC}

    25 templates · 5 groupsMembers only

  • Hook bankReal estate12 min

    Objection and hesitation hooks

    I wrote down everything we do in a single sale. It's a long list.

    50 hooks · 5 groupsMembers only

  • Message templateAutomotive25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: You're signed up: once a month, only what's useful Hi {NAME}, Thanks for subscribing to the {BUSINESS} newsletter. We'll send one email a month: seasonal maintenance reminders, our mechanics' answers to common questions, and report summaries for cars joining our stock. The first one covers five checks you can do yourself before winter: {GUIDE_LINK} If you don't want these emails, you can unsubscribe with one click from the link at the bottom of any email. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Hook bankTours and travel agencies12 min

    Objection and hesitation hooks

    We're unpacking the four items you can't see in the price, one by one.

    50 hooks · 5 groupsMembers only

  • Message templatePhoto and video studios26 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your shoot inquiry has reached us Hi {FIRST_NAME}, Thanks for writing to us. Let's pin down the date and scope for your {SHOOT_TYPE} shoot together: {REP} will call or write within {RESPONSE_TIME}. In the meantime, we've attached the package list; each package lists shoot length, delivered image range, turnaround, and usage rights on separate lines. If anything comes to mind, just reply to this email. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • Hook bankFashion e-commerce10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only

  • Message templateFurniture and home decor25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Three things that help before you buy furniture Hi {NAME}, Thanks for joining the {BRAND} list. We'll write twice a month, mostly about measurements, fabrics, and care rather than sales. Three resources to start with: 1. How to measure for a sofa or a table: {GUIDE_LINK} 2. Request fabric swatches: {SWATCH_LINK} 3. Showroom address and hours: {SHOWROOM_LINK} If you're furnishing a room, reply with a photo of it and one of our advisors will get back to you. {BRAND} Unsubscribe: {UNSUBSCRIBE_LINK}

    25 templates · 6 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Objection and hesitation hooks

    Why does the course cost what it costs? I'm writing it out line by line.

    50 hooks · 5 groupsMembers only

  • Message templateSaaS and software25 min

    Email and SMS templates

    Welcome email for the admin

    Subject: Your {COMPANY} account is open: three security settings first Hi {FIRST_NAME}, You opened the {PRODUCT} account for {COMPANY}, so you're its admin. Before inviting the team, we recommend three settings: 1. Turn on two-factor authentication. 2. Set up roles: who sees what, and who can change what? 3. Create a separate, read-only user for your accountant. Step-by-step guide: {GUIDE_LINK} {SENDER_NAME} {PRODUCT} onboarding team

    20 templates · 5 groupsMembers only

  • Hook bankDental clinics12 min

    Objection and hesitation hooks

    Two people ask about the same implant. Why do their plans come out different?

    50 hooks · 5 groupsMembers only

  • Message templateHair transplant25 min

    Email and SMS templates

    Welcome after a guide download

    Subject: {FIRST_NAME}, the doctor's answers to 20 questions are attached Preview text: The guide you'll want to read before deciding Hi {FIRST_NAME}, The guide you asked for is attached. Our doctor, {DOCTOR}, answered the 20 questions people ask most while researching hair transplants: choosing a method, the donor area, going back to work, the first months, and the check-up schedule. If a question comes up as you read, just reply to this email and it will go to the doctor. Over the next two weeks, we'll send you three more short emails about the process. If you'd rather not get them, use the link at the bottom to unsubscribe. {COORDINATOR}, {CLINIC}

    21 templates · 5 groupsMembers only

  • Hook bankPsychologists and therapy10 min

    Objection and hesitation hooks

    It's fine to ask about session fees. We put ours in the first message.

    50 hooks · 5 groupsMembers only

  • Message templatePhysiotherapy22 min

    Email and SMS templates

    Welcome email after booking

    Subject: Welcome to {CENTER}, {FIRST_NAME} Hi {FIRST_NAME}, Your first assessment is on {DATE} at {TIME} with your physiotherapist, {PHYSIOTHERAPIST}. This email covers three things: 1. Address and directions: {ADDRESS} 2. A short form to fill out before your session: {FORM_LINK} 3. Our privacy notice explaining how your personal data is processed: {PRIVACY_NOTICE_LINK} The form takes about 5 minutes, and only your physiotherapist sees the health history you share. If you have any questions, just reply to this email. {CENTER}

    21 templates · 6 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Objection and hesitation hooks

    Balayage pricing depends less on length than on three things we check at the first consultation.

    50 hooks · 5 groupsMembers only

  • Message templateInterior design and renovation22 min

    Review and reputation replies

    Five stars from a kitchen client

    {NAME}, thank you so much for the review. The moment we settled on {SPECIAL_DECISION} in the kitchen's first plan was one of our favorite parts of the project. We hope you enjoy the new kitchen for many years. We'll write to you around the six-month mark for a door and silicone check; if you notice anything before then, don't wait to reach us. {MANAGER}, {STUDIO}

    24 templates · 5 groupsMembers only

  • Hook bankHotels and stays12 min

    Objection and hesitation hooks

    Does the price change at checkout? On our screen it's the same total from start to finish.

    50 hooks · 5 groupsMembers only

  • Message templateWeddings and events24 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your inquiry for {DATE_RANGE} and the next step Hi {FIRST_NAME}, Thanks for your inquiry. To recap: {EVENT_TYPE}, about {GUEST_COUNT} guests. Dates that look open in that range: {OPEN_DATES}. The next step is a tour. I'll show you the hall, bridal suite, and rain area in about 40 minutes, and your families are welcome. Just reply with two days and times that work for you. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Hook bankSchools and courses10 min

    Objection and hesitation hooks

    Before you compare two schools' tuition, put these 6 items on the same line.

    50 hooks · 5 groupsMembers only

  • Message templateCosmetics and personal care22 min

    Email and SMS templates

    Welcome: the routine profile

    Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Hook bankRetail stores12 min

    Objection and hesitation hooks

    You saw it cheaper online. Let me explain what's inside our price.

    50 hooks · 5 groupsMembers only

  • Message templateConsulting and B2B services26 min

    Review and reputation replies

    Thanks: general positive review

    Thank you, {FIRST_NAME}. Over the course of the work, {TEAM_MEMBER}'s care and the time your own team set aside carried the project. That the method took hold in your team by the end is the most valuable feedback for us. {SIGNATURE}

    24 templates · 5 groupsMembers only

  • Hook bankAgencies and freelancers12 min

    Objection and hesitation hooks

    When a business says ‘too expensive,’ my first question isn't about price. It's how many inquiries they get a month.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.