Skip to content
DFXCommunity

1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

227 itemsshowing 73–96

  • Copy templateHotels and stays25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {HOTEL} official site 2. Book direct with us 3. Total price, taxes included 4. Flexible cancellation option 5. Rates with breakfast included 6. Reservations team on WhatsApp 7. Tell us your room preference 8. Boutique hotel in {CITY} Descriptions (90 characters max): 1. Book on our official site. Prices include taxes, and no extra fees are added at checkout. 2. Flexible rate: free cancellation up to {CANCELLATION_WINDOW} before arrival. 3. Add special requests to your booking note and they go straight to our front desk team.

    21 templates · 5 groupsMembers only

  • ScriptWeddings and events32 min

    Video ad scripts

    0–3sWhat sets the price (30s)

    The planner in the hall, to camera · Three things set a wedding's price · Three things set the price of a wedding venue.

    18 scripts · 6 groupsMembers only

  • Copy templateSchools and courses25 min

    Meta ad copy

    What tuition covers

    Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

    20 templates · 6 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • Copy templateRetail stores25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • ScriptConsulting and B2B services38 min

    Video ad scripts

    0–3sDiagnostic call (15s)

    A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

    22 scripts · 4 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Google Ads and search copy

    RSA: digital agency

    Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

    20 templates · 5 groupsMembers only

  • ScriptPlastic and cosmetic surgery30 min

    Video ad scripts

    0–3sHow a consultation works (15s)

    A consultation room, an empty desk and two chairs · ‘What happens at a consultation?’ · ‘At a consultation, I listen to you first.’

    18 scripts · 5 groupsMembers only

  • Copy templateAesthetic medicine25 min

    Meta ad copy

    Who performs the treatment

    Primary text: The first question to ask before any treatment isn't “how much?” It's “who's doing it?” At our clinic, medical treatments are performed by {DOCTOR_TITLE} {DOCTOR_NAME}, and their training and title are listed on our website. If you're considering {TREATMENT}, let's meet at a consultation first. Headline: Meet your doctor first Description: {NEIGHBORHOOD}, {CITY} Button: Learn more

    20 templates · 5 groupsMembers only

  • ScriptDietitians and nutrition32 min

    Video ad scripts

    0–3sNo forbidden list (15s)

    a slice of börek and a salad beside it on the counter · No forbidden list · “There's no “never” in our plans.”

    22 scripts · 5 groupsMembers only

  • Copy templateGyms and personal training26 min

    Google Ads and search copy

    RSA: neighborhood gym

    Headlines: 1. Gym in {NEIGHBORHOOD} 2. Book a trial class 3. 4 minutes from the subway 4. A trainer with you on day one 5. Bookable group classes 6. Open from 6 a.m. Descriptions: 1. Come in without knowing the machines. Day one: a tour, a chat, a 20-minute workout. 2. Prices and cancellation terms are on our site. No decision required after the trial.

    21 templates · 4 groupsMembers only

  • ScriptReal estate30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Meta ad copy

    Weekday breakfast

    Primary text: Breakfast without the Sunday line: we serve it every weekday, {BREAKFAST_HOURS}. On the plate: {BREAKFAST_ITEMS}, with the teapot refilled at your table. Good before work in {NEIGHBORHOOD} or for a morning meeting. Headline: Weekday breakfast, no line Description: Tap to book a table

    21 templates · 5 groupsMembers only

  • ScriptTours and travel agencies35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • Copy templateLocal services25 min

    Meta ad copy

    Angle: written price

    Primary text: The biggest worry with plumbing work is a bill that grows at the door. Here's how we work: we look at your photo and give a range, the tech writes the final price on site, and nothing starts until you approve it. If extra work comes up, we stop and send you a photo. We serve {DISTRICTS}. Headline: Written price first, then the work Description: Photo-based first assessment

    20 templates · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Video ad scripts

    0–3s15s: one dress, two heights

    Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”

    18 scripts · 6 groupsMembers only

  • Copy templateFood brands30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching34 min

    Video ad scripts

    0–3sHow the course works in a week (15 sec)

    A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

    22 scripts · 4 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • ScriptPersonal brands and creators30 min

    Personal brands: Video ad scripts

    0–3sGuide, explainer, 15s

    A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

    19 scripts · 6 groupsMembers only

  • ScriptDental clinics30 min

    Video ad scripts

    0–3sImplant planning (15s)

    Bone slices scroll on a CBCT screen · ‘Implant planning starts with a CBCT scan’ · ‘We start every implant plan on the CBCT screen.’

    18 scripts · 4 groupsMembers only

  • Copy templateMedical tourism30 min

    Google Ads and search copy

    RSA: general international patient

    Ad group: Treatment in Turkey (general) Keywords: treatment in turkey, international patient treatment, medical tourism turkey Headlines: Written Treatment Plan | International Patient Support | Interpreted Doctor Video Call | Airport Pickup Plan | Package Inclusions in Writing | Verify Our Authorization | Remote Follow-Up After Return | Coordinator in Your Language | 24/7 Coordination Line | Your Plan Ready Before You Go Descriptions: Send reports and images; the doctor writes your plan, calendar, and package. | A coordinator who speaks your language is with you from pickup to your final check. | Nothing is charged outside the plan. Inclusions and exclusions are written up front. | Follow-up continues after you're home: reports in your language, our doctor reachable. Display path: /treatment/plan

    24 templates · 4 groupsMembers only

  • ScriptPsychologists and therapy30 min

    Video ad scripts

    0–3sThe first step can be small (15s)

    A phone vibrating on a table, close-up · No need to wait until you feel ready · “You don't have to feel ready to start therapy.”

    20 scripts · 4 groupsMembers only

  • Copy templateVeterinary clinics25 min

    Meta ad copy

    New owner: the first visit

    Primary text: New friend at home? At the first visit, we plan the vaccine schedule together by age and species, give you current information on microchips and registration, and answer every question you have. {CLINIC}, {NEIGHBORHOOD}. A separate waiting area for cats. Headline: A first-visit prep guide Description: Message us to book Button: Send message

    24 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.