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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

263 itemsshowing 25–48

  • Copy templatePhoto and video studios15 min

    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

    15 templates · 6 groupsMembers only

  • Message templateLocal services25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Copy templateFurniture and home decor12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message templateFood brands25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Message templateInsurance and financial advice12 min

    15 copy and message templates for insurance

    Term of the week

    This week's term: {TERM} In plain language: {DEFINITION} In everyday life: {EXAMPLE} What does this line say in your policy? Send a photo (cover your personal details) and we'll read it together. {AGENCY} · {NEIGHBORHOOD}

    15 templates · 5 groupsMembers only

  • Copy templateHair transplant15 min

    15 copy and message templates for hair transplant

    Procedure-day Reel caption

    A procedure day starts at {TIME} and runs until evening. In this video, we walk through the day with the {CLINIC} team: welcome, hairline drawing with the doctor, extraction, implantation, and bandaging. We've labeled which stages our doctor, {DOCTOR}, does personally and which the team handles. Questions? Leave them in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Message templateMedical tourism15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • Message templateVeterinary clinics22 min

    WhatsApp and DM replies

    First reply: name, species, age

    Hi, thanks for writing to {CLINIC}; I'm {NAME}. So I can help you properly, what's your pet's name, species, and age? If this is an emergency, please call {PHONE} first, and we'll get the team ready while you're on your way.

    25 templates · 5 groupsMembers only

  • Message templateAutomotive25 min

    WhatsApp and DM replies

    First reply to a listing inquiry

    Hi {NAME}, this is {REP} from {DEALERSHIP}. Thanks for writing about the {VEHICLE}. Here's the car's inspection report and its latest photos: {REPORT_LINK} Two quick questions so I can give you better information: will you mostly drive in the city or on the highway? And do you have a car you're thinking of trading in?

    20 templates · 5 groupsMembers only

  • Copy templateWeddings and events15 min

    15 copy and message templates for wedding businesses

    Venue tour Reels caption

    From the parking lot to the bridal suite: the path your guests will walk. {HALL_NAME}: dinner seating for up to {CAPACITY} guests, {INDOOR_AREA} for rain, a bridal suite, and a separate service entrance. Want to pick a day and time for a tour? DM us 'TOUR' and {REP} will get back to you.

    15 templates · 6 groupsMembers only

  • Message templatePhoto and video studios24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

    25 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Message templateFurniture and home decor25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Message templateSaaS and software20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: what do you use for this today, and how many people on your team would use it?

    20 templates · 5 groupsMembers only

  • Message templateHair transplant25 min

    WhatsApp and DM replies

    First message to a form lead

    Hi {FIRST_NAME}, I'm {COORDINATOR}, a patient coordinator at {CLINIC}. I've received the hair transplant form you filled in; if you don't mind me messaging you here, let's keep it short. For our doctor to do a pre-assessment, we need two things: 4 photos (front, top, crown, and back) and the date range you have in mind. I'll send instructions for the photos in my next message. If you'd rather not get messages from this number, just say so and we won't write again.

    22 templates · 5 groupsMembers only

  • Copy templateDietitians and nutrition15 min

    16 copy and message templates for dietitians

    Practical tip post

    The question I hear most about {TOPIC}: "{QUESTION}" Short answer: {SHORT_ANSWER} One step to try at home: {STEP} This is general information. If you have a health condition, take medication, or are pregnant, build your plan with your dietitian and your doctor. {DIETITIAN}, {TITLE}

    16 templates · 6 groupsMembers only

  • Message templatePhysiotherapy20 min

    WhatsApp and DM replies

    For yourself or family

    Hi, thanks for your message. This is {NAME} from {CENTER}. So I can give you the right information, can I ask: are you writing for yourself or for a family member? Based on your answer, I'll share how the first assessment works and the times that suit you.

    21 templates · 6 groupsMembers only

  • Copy templateReal estate15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Message templateInterior design and renovation15 min

    15 message and copy templates for renovation firms

    Before-and-after caption

    A {AREA} m² {ROOM} in {NEIGHBORHOOD}: before and after. Problem: {PROBLEM} Decision: {KEY_DECISION} Materials: {MATERIALS} Duration: {DURATION} (per the work schedule) Photos shared with our client's permission. Message us if you'd like a site visit for a similar space.

    15 templates · 4 groupsMembers only

  • Message templateWeddings and events22 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {VENUE}. Your form came through: {DATE_RANGE}, about {GUEST_COUNT} guests. I checked the calendar, and {OPEN_DATES} look open in that range. Are you thinking of a seated dinner or a cocktail setup? Based on your answer, I'll send the right room and a written quote today.

    20 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Message templateCosmetics and personal care20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

    20 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message templateConsulting and B2B services12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.