1,000+ hooks, templates, scripts and checklist items for every industry

Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."

If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

Hi {FIRST_NAME}, thank you for your kind words. We were so glad to read that {REVIEW_DETAIL}; we've shared it with {INSTRUCTOR}. If you get stuck on a next step in the course, the community channel is always open. {SIGNATURE}

Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’

The mistake I see most when people learn {TOPIC}: {MISTAKE}. Why does it happen? {REASON} Do this instead: {CORRECT_METHOD} Try it in your own work this week and tell me in the comments what happened. In the course, we work through this mistake step by step in the {LESSON_NAME} lesson; the full curriculum is at the link in my profile. Save this and come back while you practice.

Subject: The only thing to do in your first 10 minutes Hi {FIRST_NAME}, Your {RESOURCE} is at this link: {LINK} You don't have to read all of it. In the first 10 minutes, just do this: {FIRST_STEP}. Most people download a resource and set it aside; take a single step today. If you get stuck, reply to this email; I read every reply. Over the next few days, I'll send short emails with what helps most while learning {TOPIC}; if you'd rather not, you can unsubscribe at the link below. {SIGNATURE}

A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

The course platform's login screen · Everything you can look at before you buy the course

Headlines: 1. Online Excel course 2. From beginner to advanced 3. Watch a free sample lesson 4. Practice files included 5. Feedback on your homework 6. Clear price, VAT included Descriptions: 1. Excel in short lessons: formulas, pivot tables, reporting. Curriculum online. 2. Recorded lessons and live Q&A. Refund and access terms next to the price.

‘Hi {FIRST_NAME}, this is {ADVISOR} from {INSTRUCTOR_NAME}'s team. You registered for the {WORKSHOP_TOPIC} workshop. Do you have two minutes?’ · Call only people who left their number with permission

Headline: Learn {TOPIC} with assignments and feedback Subheadline: A {WEEKS}-week course. About {WEEKLY_TIME} a week; by the end, you'll have {OUTPUT}. Trust line: Free sample lesson · Price includes VAT · Clear refund terms Buttons: Watch the sample lesson · See the curriculum Note: No income or job promises. We say further down the page who the course isn't for.