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ChecklistMeasurement

Retail stores: Weekly and monthly performance review

48 weekly and monthly checks from interest to the register: messages, calls, and directions, hold-to-sale rate, campaign product sales, Google profile, and decision rules.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • performance
  • reporting
  • register data

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3 items open, 48 items in total. Members see the rest.

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In a store, impressions and clicks alone don't say much; the real measure is the purchase that lands at the register. Run the weekly sections in 20–30 minutes once a week and the monthly sections at month's end, and make sure every item ends in a decision.

Weekly: spend and interest

8 items
  • Last week's spend, impressions, clicks, messages, calls, and direction taps went into a one-row table.
  • Messages, calls, and direction taps were split into Meta, Google ads, Google profile, and organic Instagram.
  • Campaigns that have shown the same product for two weeks were identified, and a new creative was planned for any showing signs of fatigue.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Weekly: register, messages, and team8 items
  2. Monthly: sales change and profit8 items
  3. Monthly: content and Google profile8 items
  4. Decision rules8 items
  5. Reporting and the meeting8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Retail stores page

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    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

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    Caption templates

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    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

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    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

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