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Photo and video studios: Lead follow-up and booking process

53 checks on first reply and the calendar, CRM fields, the quote, the follow-up sequence, booking and contract, and delivery and referrals, built around never showing a taken date as open.

53 items6 groups20 minOctober 15, 2026

  • lead follow-up
  • booking
  • quotes
  • date holds

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3 items open, 53 items in total. Members see the rest.

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Audit the path an inquiry takes, from the first reply to holding a date, from the shoot to delivery, and on to referrals afterward. Check the first two sections weekly and the whole list once a month.

First reply and calendar check

9 items
  • A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.
  • On shoot days, an automatic ‘we're on a shoot’ reply states a callback time, and you really do call back at that time.
  • The calendar is opened before every reply, and if a date is taken or on hold, the first sentence says so rather than implying it's free.

6 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Inquiry records and CRM fields9 items
  2. Quote and package9 items
  3. Follow-up sequence and closing out8 items
  4. Booking, contract, and pre-shoot9 items
  5. Delivery, reviews, and repeat work9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Photo and video studios page

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    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

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  • Script15 min

    8 video and call scripts for studios

    A lighting comparison, newborn session flow, product shoot, editing, outfit guide, studio tour, interview setup, and a corporate brief call. Second by second, ready to shoot.

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  • Message template24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

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