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16 copy and message templates for schools and courses

Captions, ad copy, web page sections, WhatsApp replies, emails, and review replies. Fill in the variables and use them.

15 templates6 groups15 minOctober 15, 2026

  • templates
  • whatsapp
  • ad copy
  • parents

Preview

1 template open, 15 templates in total. Members see the rest.

These templates speak to a parent or an adult learner. Fill in the fields in braces and adjust the wording to your school's voice. Have the admissions office check any copy that includes tuition, discounts, or dates before it goes out.

Captions

3 templates

Campus tour Reels caption

The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

2 templates more in this group for members.

14 templates more for members

This item has 15 templates in total. With a membership you see all of it and copy any line in one click.

  1. Ad copy3 templates
  2. Web page sections2 templates
  3. WhatsApp and DM replies3 templates
  4. Email2 templates
  5. Review replies2 templates

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Schools and courses page
  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Before you compare two schools' tuition, put these 6 items on the same line.

    50 hooks · 5 groupsMembers only