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Schools and courses: Lead follow-up and enrollment process

A 48-item lead follow-up list for the admissions office: first response, CRM fields, follow-up cadence, tours and trial lessons, enrollment, and loss reasons.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • lead follow-up
  • crm
  • admissions

Preview

3 items open, 48 items in total. Members see the rest.

Ads and content bring inquiries; the admissions office brings enrollments. Use this list to audit the path an inquiry takes from first message to contract or lost record, step by step, and go through it with the admissions office once a week.

Inquiry intake and first response

8 items
  • Inquiries from forms, WhatsApp, calls, and Instagram DMs all land in one list (a CRM or a shared sheet).
  • A new inquiry sends an instant alert to the admissions team's phone and email; the alert goes to a group, not one person.
  • The first-response goal during office hours is 15 minutes, and response time is recorded for every inquiry.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. CRM fields8 items
  2. Follow-up cadence8 items
  3. Tours, trial lessons, and placement tests8 items
  4. Decision and enrollment8 items
  5. Lost reasons and handoff8 items

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Schools and courses page
  • Copy template15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only