Restaurants and cafés
Restaurants, cafés and delivery kitchens.
The library for Restaurants and cafés
1,128hooks, templates, scripts and checklist items
- Hooks495
- Templates191
- Scripts90
- Checklist items352
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
This is the first thing our kitchen does at 7 a.m., before we open.
- Copy templateNew dish caption: {DISH} is on the menu this week.
- Script0-2s · Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"
- ChecklistThe Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 Reels hooks for restaurants and cafés
45 hooks · 5 groupsThis is the first thing our kitchen does at 7 a.m., before we open.
Reels and short-video openers
50 hooks · 5 groupsThat sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.
Objection and hesitation hooks
50 hooks · 5 groupsWhy does the breakfast spread cost what it does? We go through where every dish on the table comes from.
Myth and curiosity hooks
50 hooks · 5 groupsSearing doesn't seal juices in. What it actually does is build color and flavor.
Behind-the-scenes hooks
50 hooks · 5 groupsWhen the produce supplier arrives, the first thing we check isn't the invoice. It's the bottom of the crate.
Seasonal and local hooks
50 hooks · 5 groupsJanuary: everyone's staying in after New Year's. A new reason for weekday evenings.
Ad headlines and first lines
50 hooks · 5 groupsSix minutes' walk from the offices in {NEIGHBORHOOD}: a lunch menu that changes every day.
Carousel covers and post titles
50 hooks · 5 groupsSunday morning in {NEIGHBORHOOD}: 5 streets to walk after breakfast
Story, poll, and live-stream openers
50 hooks · 5 groupsMorning, {NEIGHBORHOOD}: it's 7:45, and here's the first pot of tea.
Message and email openers
50 hooks · 5 groupsHi {NAME}, we've got your table for 4 on Saturday at 8 p.m.
Copy templates6
Open Copy template items in the list16 copy and message templates for restaurants
16 templates · 6 groupsNew dish caption: {DISH} is on the menu this week.
Caption templates
20 templates · 5 groupsMyth correction: People say {MYTH}. In a kitchen, it works a little differently.
Meta ad copy
21 templates · 5 groupsWeekday breakfast: Primary text: Breakfast without the Sunday line: we serve it every weekday, {BREAKFAST_HOURS}.
Google Ads and search copy
21 templates · 6 groupsTurkish breakfast by area: Headlines:
Website and landing page sections
25 templates · 5 groupsHomepage hero: Headline: Your neighborhood kitchen in {NEIGHBORHOOD}: breakfast, lunch, and dinner
Profile and business listing copy
22 templates · 6 groupsNeighborhood breakfast café: Name field: {VENUE_NAME} | Breakfast in {NEIGHBORHOOD}
Message templates3
Open Message template items in the listWhatsApp and DM replies
23 templates · 5 groupsCopy-and-fill booking form: Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in:
Review and reputation replies
22 templates · 5 groupsReview that names a dish: {NAME}, your review got read out loud in the kitchen this morning. Chef {CHEF_NAME} was happiest about what you said about the {DISH}; {DISH_DETAIL} was added at the chef's insistence. The dish is on the menu through {PERIOD}. Hope to see you again.
Email and SMS templates
21 templates · 6 groupsNewsletter welcome email: Subject: Welcome to our list, {NAME}
Scripts5
Open Script items in the list10 video and phone scripts for restaurants
10 scripts · 2 groups0-2s · Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"
Reels and TikTok scripts
20 scripts · 5 groups0–3s · 6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking
Video ad scripts
20 scripts · 5 groupsdirections taps · Get directions
Story sequences
20 scripts · 5 groupsFrame 1 · 6:30 a.m., a pot on the stove, the wall clock in frame · ‘{TIME} until opening’ · none
Sales call and voice message scripts
20 scripts · 5 groupsturn the call into a booking in 30 seconds · confirmation message
Checklists7
Open Checklist items in the listA 37-point restaurant marketing checklist
37 items · 6 groupsThe Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
Campaign setup and launch
53 items · 6 groupsThe business owns the ad account and the business portfolio; the agency and team members are added only as partners.
Content production and shoot day
53 items · 6 groupsThe list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
Profile, website, and Google Business audit
56 items · 6 groupsThe username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
Lead follow-up and sales process
50 items · 6 groupsA first-reply target is written down for service hours (for example, 15 minutes), and outside service hours the next-morning reply time is set.
Weekly and monthly performance review
51 items · 6 groupsLast week's covers were compared with the week before and with the same week last year, by the same days and time slots.
Regulations, platform policy, data protection
52 items · 6 groupsNo alcoholic drink's name, brand, bottle, or glass appears in posts, ads, or Stories.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Five Meta ads for a neighborhood radius
ChatGPTMeta ads
You are a performance marketer who runs Meta ads for local restaurants. Write 5 ads for {BUSINESS}, shown to people who live and work within {RADIUS} km of the…
- New
Launch ads for a new seasonal menu
ClaudeAd copy
You are a copywriter who writes for restaurants. {BUSINESS} is launching its new seasonal menu on {DATE}. The new dishes and their stories: {NEW_DISHES}. Task…
- New
Campaign structure for dine-in, delivery and pickup
ChatGPTMeta ads
You are a specialist who builds Meta ad accounts for restaurant groups and single-location venues. Propose a campaign structure for {BUSINESS} with a monthly…
- New
Weekday lunch ads for office workers
ChatGPTAd copy
You are a copywriter for restaurants in office districts. Write 6 short ads for {BUSINESS} aimed at office workers during weekday lunch. Details: - Lunch menu…
- New
Click-to-WhatsApp ads for group bookings
ClaudeMeta ads
You are a specialist who sets up message-objective Meta ads for restaurants. Build an ad package for {BUSINESS} that sends group bookings and special occasions…
- New
A 3x3 creative test plan for a signature dish
GeminiMeta ads
You are a performance marketer who runs creative testing for restaurant ads. Build a test plan for {BUSINESS}'s signature dish, {DISH}, using 3 hooks and 3…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions guests ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 15 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 11 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to booking confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 40 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.