Cosmetics and personal care
Cosmetics, skincare and personal care brands.
The library for Cosmetics and personal care
1,092hooks, templates, scripts and checklist items
- Hooks500
- Templates174
- Scripts81
- Checklist items337
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
Watch this cream come out of the pump in slow motion.
- Copy templateProduct page summary: {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step.
- Script0–2s · Macro shot of the pump. On screen: "Take a close look at this texture"
- ChecklistEach product's notification record with TITCK (Turkey's cosmetics regulator) and the responsible person's details are on file.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list50 hooks for beauty brands
50 hooks · 5 groupsWatch this cream come out of the pump in slow motion.
Reels and short-video openers
50 hooks · 5 groupsOne pump, one spoon, one precision scale: how much actually comes out?
Objection and hesitation hooks
50 hooks · 5 groupsHard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.
Myth and curiosity hooks
50 hooks · 5 groupsWhere did the rumor that niacinamide and vitamin C ‘cancel each other out’ come from?
Process and behind-the-scenes hooks
50 hooks · 5 groupsThe first page of our formula notebook: why was the first trial rejected?
Seasonal, calendar, and local hooks
50 hooks · 5 groupsHeating on, windows shut: the two things I changed in my routine this week.
Ad headlines and first lines
50 hooks · 5 groupsGel texture, fragrance-free formula, 30 ml pump bottle: three things about our serum.
Carousel covers and post titles
50 hooks · 5 groupsThree-step morning routine: which product, how much, in what order?
Story, poll, and live openers
50 hooks · 5 groupsToday's question: what does the open-jar symbol mean?
Message and email openers
50 hooks · 5 groupsHi, the serum you asked about is 30 ml; I pasted the ingredient list below.
Copy templates6
Open Copy template items in the list14 copy and message templates for beauty brands
14 templates · 4 groupsProduct page summary: {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step.
Caption templates
20 templates · 5 groupsIntroducing an ingredient: What is {INGREDIENT_NAME}? In 20 seconds.
Meta ad copy
20 templates · 5 groupsTexture macro: pump and spread: Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}.
Google Ads and search copy
20 templates · 5 groupsRSA: serum category: Headline 1: Serum Range
Website and landing-page sections
20 templates · 5 groupsHome page hero: Eyebrow: {BRAND}
Profile and business profile copy
20 templates · 5 groupsA transparent-formula brand: {BRAND_NAME} | {CITY} skincare
Message templates3
Open Message template items in the listWhatsApp and DM replies
20 templates · 5 groupsFirst reply during business hours: Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.
Review and reputation replies
20 templates · 5 groupsA review praising the texture: Hi {FIRST_NAME}, thank you for your review. We've shared your note about the texture of {PRODUCT_NAME} with our formulation team. Using the product as directed, following the instructions on the pack, and writing to us about anything on your mind is all you need to do. {SIGNATURE}
Email and SMS templates
20 templates · 5 groupsWelcome: the routine profile: Subject: {FIRST_NAME}, tell us your routine once and we'll remember
Scripts5
Open Script items in the list9 short video scripts for beauty brands
9 scripts · 4 groups0–2s · Macro shot of the pump. On screen: "Take a close look at this texture"
Reels and TikTok scripts
18 scripts · 6 groups0–3s · An empty bowl on a precision scale, the {PRODUCT_NAME} pump in hand · “One pump: how many grams?” · “How much product does one pump give, exactly? We're measuring it on the scale.”
Video ad scripts
18 scripts · 6 groups0–3s · A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”
Story sequences
18 scripts · 6 groupsFrame 1 · A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: new trial sizes”
Sales call, phone, and voice-note scripts
18 scripts · 4 groupsOpening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s serums on Instagram. Do you have two minutes? I'll tell you why I'm calling.”
Checklists7
Open Checklist items in the listBeauty brand marketing checklist
36 items · 6 groupsEach product's notification record with TITCK (Turkey's cosmetics regulator) and the responsible person's details are on file.
Campaign setup and launch
51 items · 6 groupsThe ad account, Page, Instagram account, and catalog sit in the same Business Manager, and the payment method, currency (TRY), and time zone are correct.
Content production and shoot day
49 items · 6 groupsThe list of products to shoot uses stock codes, and at least two undamaged, freshly produced samples were set aside for each product.
Profile, website, and Google profile audit
49 items · 6 groupsThe first two lines of the bio say what you sell and what you're transparent about, with no result or treatment language.
Lead follow-up and sales process
49 items · 6 groupsA first-reply target for product questions from DMs, WhatsApp, and site forms during business hours is written down (for example, 15 minutes), with a shorter target for reaction reports.
Weekly and monthly performance review
49 items · 6 groupsThe last 7 days' spend was compared with the plan, with the hero product and the sample campaign on separate lines, and any variance over 15 percent has a written reason.
Compliance and data protection
54 items · 6 groupsA record that every product was notified to TITCK before going on sale is on file, and the notification details match the product list exactly.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Claim-safe ad copy from an ingredient list
ChatGPTAd copy
You are a copywriter who works with skincare brands. From the product details below, write 4 Meta ads. They should say what the product is, how it's used, and…
- New
Rewriting risky ad lines into cosmetic language
ClaudeAd copy
You are an editor with experience in ad copy and claim compliance for cosmetics brands. Find the lines below that look medical, exaggerated, or unsupported…
- New
Ad copy for morning and evening routine sets
ChatGPTAd copy
You write ad copy for skincare brands selling sets and routines. Write ads for the routine set below. Set name and products: {SET_CONTENTS} Order and frequency…
- New
Sample-led campaign for a new product launch
GeminiMeta ads
You are a Meta ads specialist who runs launches for cosmetics brands. Build a 6-week launch plan for {PRODUCT} that starts with samples or trial…
- New
Repurchase ads timed to when the product runs out
ChatGPTMeta ads
You are a performance specialist who builds repurchase campaigns for cosmetics e-commerce. Plan Meta repurchase ads based on how long each product typically…
- New
Shoot brief for a skincare UGC ad
ClaudeMeta ads
You are a creative strategist who commissions UGC ad videos for cosmetics brands. Write a one-page brief for the creator. Product: {PRODUCT} Creator profile…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and product.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, product, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 10 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's products, process steps and the questions customers ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, product and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to order confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 10 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Brands and commerce: other industries
All industriesEverything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.