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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

227 itemsshowing 49–72

  • ChecklistPersonal brands and creators20 min

    Personal brands: Campaign setup and launch

    • The ad account is connected to the expert's own Business Manager, not a personal profile; the agency is added as a partner.
    • The Business Manager has at least two full admins, one of them the expert.

    48 items · 6 groupsMembers only

  • ChecklistDental clinics20 min

    Campaign setup and launch

    • The ad account’s payment method is the clinic’s company card; the billing name and tax details match the clinic.
    • Business Manager has at least two admins: the clinic owner and a second authorized person from the clinic.

    49 items · 6 groupsMembers only

  • ChecklistPsychologists and therapy20 min

    Campaign setup and launch

    • At least two people are admins in Business Manager: the practitioner and a second authorized person from the practice; access doesn't hinge on one person.
    • The ad account's payment method is the practice's or the practitioner's own card; the billing name matches the diploma and the tax registration.

    50 items · 6 groupsMembers only

  • ChecklistHair and beauty salons20 min

    Campaign setup and launch

    • The ad account sits in the salon's own business portfolio; the agency or freelancer is connected only through partner access.
    • Two-step verification is on for the owner, agency and coordinator accounts in the salon's business portfolio.

    48 items · 6 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Meta ad copy

    Itemized quote angle

    Primary text: The first page to read in a renovation quote: what's out of scope. In our quotes, the jobs not covered by the price are written on their own page; demolition, rubble, plumbing, and material grade are itemized. If you have two quotes, we'll send you a comparison table to lay them side by side. The site visit is free. For {DISTRICT}, fill out the form or send a photo of the space on WhatsApp. {STUDIO} Headline: Read the out-of-scope page first Description: An itemized renovation quote

    25 templates · 6 groupsMembers only

  • ChecklistHotels and stays18 min

    Campaign setup and launch

    • The Facebook Page and ad account are registered to the hotel's business, and the agency has separate, defined access.
    • Payment method, tax details, and the monthly spending limit in the ad account match the planned budget.

    48 items · 6 groupsMembers only

  • ChecklistSchools and courses20 min

    Campaign setup and launch

    • The ad account is connected to the school's Meta Business Manager, not to a personal profile.
    • The Business Manager has at least two full admins, one of them a school official.

    48 items · 6 groupsMembers only

  • ChecklistRetail stores20 min

    Campaign setup and launch

    • The Meta ad account and Google Ads account were opened with the store owner's email; the agency and freelancers are added only as partners or admins.
    • The payment method is the store's card, and the billing name and tax number match the registered name on the license exactly.

    48 items · 6 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Meta ad copy

    New regulation: first step

    Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

    25 templates · 5 groupsMembers only

  • ChecklistAgencies and freelancers18 min

    Launching a client campaign

    • At least two people on the client side are admins on the owning business portfolio, and the agency is added with a work identity, not a personal profile.
    • Agency access is set to the lowest role that gets the job done, and a shared table shows who can reach which account.

    50 items · 6 groupsMembers only

  • Copy templatePlastic and cosmetic surgery28 min

    Meta ad copy

    Consultation invitation angle

    Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing. The decision is yours once you've read the document. To book a consultation, message us on WhatsApp. Headline: {PROCEDURE} consultation Description: {CLINIC} · {CITY}

    20 templates · 5 groupsMembers only

  • ChecklistAesthetic medicine20 min

    Campaign setup and launch

    • The ad account sits in the clinic's own business portfolio; the agency is connected only through partner access.
    • Two-factor authentication is on for every admin in the business portfolio.

    49 items · 6 groupsMembers only

  • ChecklistGyms and personal training20 min

    Campaign setup and launch

    • The ad account is registered under the gym's business name, the payment method is verified, and no more than two people hold the admin role.
    • The Facebook Page and Instagram account are connected to Business Manager; agency access is granted as a partner, and no personal passwords were shared.

    53 items · 6 groupsMembers only

  • ChecklistRestaurants and cafés20 min

    Campaign setup and launch

    • The business owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Facebook Page and the Instagram account are connected to the ad account and selected as the ad identity.

    53 items · 6 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

  • ChecklistLocal services20 min

    Campaign setup and launch

    • The Meta ad account and the Google Ads account were opened with the owner's email; the agency and freelancers are added only as partners or admins.
    • The payment method is the company's card; the billing name and tax number match the registered business name exactly.

    48 items · 6 groupsMembers only

  • ChecklistFood brands22 min

    Campaign setup and launch

    • The brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Page, the Instagram account, and the product catalog are in the same business portfolio.

    52 items · 6 groupsMembers only

  • ChecklistInsurance and financial advice20 min

    Insurance: Campaign setup and launch

    • The ad account sits in the agency's own Business Manager; the ad agency or freelancer connects only through partner access.
    • At least two people, including the agency owner, are account admins, both with two-factor authentication on.

    51 items · 6 groupsMembers only

  • Copy templateDental clinics25 min

    Google Ads and search copy

    Implant RSA set

    Headline 1: Dental Implants {NEIGHBORHOOD} Headline 2: Implant Plans Built on CBCT Headline 3: Written Plan, Clear Stages Headline 4: Meet the Dentist at Your Exam Headline 5: Open Weekdays Until 7 p.m. Headline 6: Single Tooth to Full Arch Description 1: Implant planning starts with an exam and a CBCT scan. You get the plan in writing. Description 2: In {NEIGHBORHOOD}, near {TRANSIT}. Call to book or message us on WhatsApp.

    20 templates · 5 groupsMembers only

  • ScriptHair transplant30 min

    Video ad scripts

    0–3sWritten plan (15s)

    A WhatsApp chat on a phone; previews of 4 sent photos, blurred · ‘A written plan before you decide on a hair transplant’ · ‘See a written plan before you decide.’

    18 scripts · 4 groupsMembers only

  • Copy templatePsychologists and therapy25 min

    Meta ad copy

    The intro call angle

    Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story. Headline: Intro call: {LENGTH} minutes, not therapy Description: {PRACTICE} · {CITY} and online

    20 templates · 5 groupsMembers only

  • ScriptPhysiotherapy30 min

    Video ad scripts

    0–3sExplainer: first session (15s)

    The treatment room door opens on a table that's ready · ‘What happens at the first session?’ · ‘Come in knowing what your first session looks like.’

    20 scripts · 5 groupsMembers only

  • Copy templateHair and beauty salons30 min

    Google Ads and search copy

    RSA: balayage

    Headlines (30 characters max): 1. Balayage consultation 2. Balayage appointments 3. We look at your hair first 4. Time and price upfront 5. Choose your stylist 6. Balayage, ombre, highlights 7. Book online 8. Sit down on time Descriptions (90 characters max): 1. We read your hair's history and plan together, with time and price confirmed upfront. 2. Book online and choose your stylist. We send a reminder message the day before. 3. Bring a reference photo and we'll tell you plainly what's possible for your hair. Display path: /balayage/booking

    24 templates · 5 groupsMembers only

  • ScriptInterior design and renovation32 min

    Video ad scripts

    0–3sThe out-of-scope page (15s)

    Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’

    22 scripts · 6 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.