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Interior design and renovation: Lead follow-up and sales process

56 checks on first reply, CRM fields, site-visit prep, sending the quote, post-quote follow-up, and referrals after handover, tracing each lead's path to a signed contract.

56 items6 groups20 minOctober 15, 2026

  • lead follow-up
  • site visit
  • quotes
  • crm

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3 items open, 56 items in total. Members see the rest.

Audit the path a request takes from the first reply to the signed contract, and on to referrals and repeat work after handover, whether it came from an ad or a recommendation. Check the first three sections weekly and the whole list once a month.

First reply and qualifying

9 items
  • A first-reply target for business hours is written down (for example, 30 minutes) and measured weekly from CRM timestamps.
  • It's settled who answers inquiries on site-visit and job-site days, so the field team isn't stuck on their phones.
  • The first reply answers the person's question and asks three short ones: district, photos with rough measurements, and start timing.

6 items more in this group for members.

53 items more for members

This item has 56 items in total. With a membership you see all of it and copy any line in one click.

  1. Lead records and CRM fields10 items
  2. Site-visit booking and prep10 items
  3. Preparing and sending the quote10 items
  4. Post-quote follow-up and loss analysis8 items
  5. Contract, hand-off, and after handover9 items

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Interior design and renovation page
  • Message template15 min

    15 message and copy templates for renovation firms

    Before-and-after caption

    A {AREA} m² {ROOM} in {NEIGHBORHOOD}: before and after. Problem: {PROBLEM} Decision: {KEY_DECISION} Materials: {MATERIALS} Duration: {DURATION} (per the work schedule) Photos shared with our client's permission. Message us if you'd like a site visit for a similar space.

    15 templates · 4 groupsMembers only

  • Copy template20 min

    Caption templates

    Case study: problem, three decisions

    A {AREA} m² apartment in {NEIGHBORHOOD}. Our client's first sentence: ‘{CLIENT_PROBLEM}.’ The three decisions that solved it: 1. {DECISION_1} 2. {DECISION_2} 3. {DECISION_3} On this project, the schedule shifted by {SHIFT} because of {CHALLENGE}; we wrote the reason and how we handled it on the last slide. Photos shared with our client's written permission. If you'd like a site visit for a similar space, DM us.

    22 templates · 5 groupsMembers only

  • Checklist10 min

    Interior design and renovation marketing checklist

    • Every portfolio image is from the company's own projects; nothing is taken from another source.
    • Renders and AI images are labeled "3D visualization" or "concept."

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    One outlet, directly across from the sink. Let me show you how we fixed this kitchen.

    50 hooks · 5 groupsMembers only