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Weddings and events: Lead follow-up and sales process

48 items from inquiry intake to the post-contract handoff: response time, CRM fields, tours, quote and hold follow-up, no-shows, and re-engagement.

48 items6 groups18 minOctober 15, 2026

  • lead follow-up
  • sales process
  • crm
  • checklist

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3 items open, 48 items in total. Members see the rest.

A step-by-step check of the sales process, from the moment an inquiry arrives to the handoff to the coordinator after signing. Once a month, pick a few records and trace them backward against this list; any item you can't check off is the weak link in your process.

Inquiry intake and first reply

8 items
  • Form, WhatsApp, Instagram DM, phone, and Google profile messages all land in one inbox or one CRM.
  • A target time for the first human reply during business hours is written down, and the average is measured every week.
  • Inquiries that arrive outside business hours get an automatic greeting, and the person who replies first thing in the morning is named.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. CRM fields and record keeping8 items
  2. Tour booking and tour day8 items
  3. Quote, hold, and follow-up rhythm8 items
  4. No-shows, lost leads, and re-engagement8 items
  5. Contract, handoff, and after the event8 items

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Weddings and events page
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    15 copy and message templates for wedding businesses

    Venue tour Reels caption

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  • Script15 min

    8 video and call scripts for wedding businesses

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  • Message template22 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {VENUE}. Your form came through: {DATE_RANGE}, about {GUEST_COUNT} guests. I checked the calendar, and {OPEN_DATES} look open in that range. Are you thinking of a seated dinner or a cocktail setup? Based on your answer, I'll send the right room and a written quote today.

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  • Checklist20 min

    A 36-point marketing checklist for wedding venues

    • The Google Business Profile has a current category, address, visiting hours, and phone number.
    • The profile has at least 10 new photos from the last 30 days: hall, bridal suite, parking, rain area.

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    Reels and short-video openers

    Chairs are lined up, linens still in the box: doors open in four hours.

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