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Consulting and B2B services: Caption templates

24 ready-to-use captions for educational, process, team, FAQ, and seasonal posts, structured for direct use on LinkedIn.

24 templates5 groups25 minOctober 15, 2026

  • posts
  • linkedin
  • templates
  • b2b

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1 template open, 24 templates in total. Members see the rest.

These captions are ready-made skeletons for LinkedIn posts (and Instagram if you use it). Fill the bracketed fields with your own observations, documents, and permitted cases; don't write in a result you can't document or a client you aren't allowed to name.

Educational posts

5 templates

Three-mistakes post

The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

4 templates more in this group for members.

23 templates more for members

This item has 24 templates in total. With a membership you see all of it and copy any line in one click.

  1. Process and method posts5 templates
  2. Team and culture posts4 templates
  3. FAQ posts5 templates
  4. Seasonal, event, and announcement posts5 templates

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Consulting and B2B services page
  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

    50 hooks · 5 groupsMembers only