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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

227 itemsshowing 121–144

  • Copy templateDietitians and nutrition25 min

    Meta ad copy

    Intro session angle

    Primary text: Before you decide to work with a dietitian, a short introduction is possible. The intro session takes {LENGTH} minutes: we talk through your routine, your table, and what you expect, and we see together whether we're a fit. Whether to continue is your call after the session. Headline: Intro session: {LENGTH} minutes Description: {DIETITIAN} · {CITY} and online

    24 templates · 6 groupsMembers only

  • ScriptVeterinary clinics32 min

    Video ad scripts

    0–3sNew owner: the first visit (15s)

    A puppy on a leash at the door, with its owner (with permission) · ‘New friend at home?’ · ‘New friend at home? Let's plan the first visit together.’

    20 scripts · 4 groupsMembers only

  • Copy templateReal estate25 min

    Meta ad copy

    Hard facts angle

    Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

    20 templates · 5 groupsMembers only

  • ScriptAutomotive35 min

    Video ad scripts

    0–3s15s · Explainer: report first

    Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

    18 scripts · 6 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

    24 templates · 5 groupsMembers only

  • ScriptPhoto and video studios34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Meta ad copy

    Fit confidence: two heights

    Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting. The size chart is on the product page in centimeters, and if it doesn't fit, you can exchange within {EXCHANGE_WINDOW}. Headline: Shown on two heights, with sizes Description: Sizes {SIZE_RANGE}, {COLOR_COUNT} colors

    20 templates · 5 groupsMembers only

  • ScriptFurniture and home decor35 min

    Video ad scripts

    0–3sMade-to-order process (15s)

    Bare frame in the workshop, logo in the corner · “Your sofa starts with your order” · “At {BRAND}, your sofa goes into production when you order it.”

    20 scripts · 4 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • ScriptSaaS and software30 min

    Video ad scripts

    0–3sMonth-end report (15s)

    Three spreadsheets side by side, the cursor copying numbers between them · ‘Month-end: three files, one report’ · ‘When the month-end report comes from three files, most of the work is copy and paste.’

    20 scripts · 5 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Meta ad copy

    Guide: 10 questions answered

    Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

    22 templates · 6 groupsMembers only

  • Copy templateDental clinics25 min

    Website and landing page sections

    Hero: implants

    Headline: Dental implants, planned step by step with a CBCT scan Subheadline: At your first exam with {DENTIST}, we look at your bone structure together and give you your plan and timeline in writing. Button: Request an exam Trust line: {NEIGHBORHOOD} · Weekdays and Saturdays · {LANGUAGE} support

    20 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy25 min

    Google Ads and search copy

    Online therapist ad group

    Headlines (30 characters max): 1. Online therapy appointments 2. Encrypted video sessions 3. 15-minute intro call 4. From Turkey or abroad 5. Evening session times 6. Titles and training listed 7. Policies shared in writing 8. Request an intro call Descriptions (90 characters max): 1. Online sessions run over encrypted video. We start with a short intro call. 2. Our practitioners' titles and training are on our site. We match you with the right fit. 3. Session length, frequency, and cancellation rules are shared in writing before day one.

    20 templates · 5 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Website and landing page copy

    Hero: general salon

    Headline: A by-appointment hair and beauty salon in {NEIGHBORHOOD} Subheadline: Cuts, color, balayage, manicures and barber services under one roof. Choose your stylist and time, and sit down on time. Primary button: Book now Secondary button: Message us on WhatsApp Trust line: {YEARS} years in {NEIGHBORHOOD} · Price list on our website · The same hygiene routine for every client

    26 templates · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Website and landing page sections

    Homepage hero

    Headline: A {ROOM_COUNT}-room {HOTEL_TYPE} in {NEIGHBORHOOD} Subheadline: {HIGHLIGHT_1}, {HIGHLIGHT_2}, and {HIGHLIGHT_3}. Our prices are totals with taxes included, with no extra fees at checkout. Primary button: Choose your dates Secondary button: Ask on WhatsApp Trust line: {TOURISM_LICENSE} · {REVIEW_SCORE} guest score · Flexible cancellation option

    21 templates · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Google Ads and search copy

    Preschool enrollment

    Ad group: Preschool enrollment Headlines (up to 30 characters): 1. Preschool in {DISTRICT} 2. Preschool campus tour 3. Meet our teachers 4. Tuition breakdown in writing 5. First-week settling-in plan 6. Garden and play areas 7. Bus and lunch details 8. Book a tour Descriptions (up to 90 characters): 1. See the classrooms, garden, and cafeteria in person. Tours take about 45 minutes. 2. We share what tuition covers in writing, line by line, during the tour. 3. Our teacher walks you through the first-week settling-in plan and daily routine.

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores25 min

    Website and landing page sections

    Hero: new arrivals

    Headline: The {PRODUCT_GROUP} store of {NEIGHBORHOOD} Subheadline: New products every week, with prices that match the shelf tag and include tax. Pick them up and choose, or hold them on WhatsApp. Buttons: [Hold on WhatsApp] [Directions] Trust line: Open {HOURS} | {SHORT_ADDRESS}

    24 templates · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Landing page and website sections

    Hero: the phone isn't ringing

    Headline: The ad budget is being spent, but the phone isn't ringing. We start with why. Subhead: {AGENCY} runs tracking, ads, and content as one routine for {AUDIENCE}. Accounts are in your name, and every report starts in three sentences. Primary button: {BUTTON_TEXT} Second button: See a sample report Under the button: Read-only access · No passwords · No sales pressure

    20 templates · 5 groupsMembers only

  • Copy templateAesthetic medicine25 min

    Google Ads and search copy

    RSA: laser hair removal

    Target search: laser hair removal + city or neighborhood Headline 1: Laser hair removal consults Headline 2: Session plan set at your exam Headline 3: Planned for your skin and hair Headline 4: Start planning in the fall Headline 5: Doctor-supervised treatment Headline 6: Weekday evening appointments Headline 7: Walking distance from metro Description 1: Session count and spacing are set at your exam based on your skin and hair. Book now. Description 2: Handpiece and room cleaned in the same order after every patient. See our routine. Description 3: Morning and evening appointments at our {CITY} clinic. Pick your time on WhatsApp.

    20 templates · 5 groupsMembers only

  • Copy templateGyms and personal training26 min

    Website and landing page sections

    Hero: neighborhood gym

    Eyebrow: {NEIGHBORHOOD} · Open {HOURS} Headline: A neighborhood gym you can start without knowing the machines Subhead: On day one, a trainer meets you, shows you around, and starts you with an easy intro workout. Group class spots are held through booking. Button: See trial class times Under the button: You don't have to decide anything after the trial.

    21 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Google Ads and search copy

    Turkish breakfast by area

    Headlines: {NEIGHBORHOOD} Turkish breakfast Book a breakfast spread Weekends from 8:30 a.m. A 14-dish breakfast table Tea refilled at your table Descriptions: A Turkish breakfast spread within walking distance. Book your weekend table on WhatsApp. Cheese from {CHEESE_SOURCE}, bread baked fresh each morning. Menu and prices online.

    21 templates · 6 groupsMembers only

  • Copy templateLocal services25 min

    Google Ads and search copy

    Headlines: plumbing and clogs

    1. Plumbing Repairs and Clogs 2. Sink and Drain Clog Clearing 3. In-Pipe Camera Inspection 4. Written Price Before We Start 5. Send a Photo for a Price Range 6. No Extra Work Without Your OK 7. Invoiced Plumbing Service 8. After Hours? Message Us

    20 templates · 5 groupsMembers only

  • Copy templateFood brands30 min

    Google Ads and search copy

    Early-harvest olive oil

    Headlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.

    24 templates · 6 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Website and landing page sections

    Hero: kasko and traffic

    Headline: Read quotes side by side and make the call yourself Subheadline: We send kasko and traffic insurance quotes from {INSURER_COUNT} insurers in one table, with premium, coverage, and deductible. We also tell you in writing what the lowest-premium quote doesn't cover. Button 1: Request a quote Button 2: See a sample quote table Trust line: Registry no. {REGISTRY_NO} · {BUSINESS_HOURS}

    22 templates · 5 groupsMembers only

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