Skip to content
DFXCommunity

1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries

  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0

  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0

  • Brands and commerce

    Fashion e-commerce31
  • Cosmetics and personal care31
  • Furniture and home decor31
  • Food brands31
  • Retail stores31

  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce

Industry group

Topic

Topic

Sort:Recommended

Sort

155 itemsshowing 97–120

  • ScriptCosmetics and personal care32 min

    Sales call, phone, and voice-note scripts

    First call: the cold open (2 min)

    Opening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s serums on Instagram. Do you have two minutes? I'll tell you why I'm calling.”

    18 scripts · 4 groupsMembers only

  • ChecklistFurniture and home decor20 min

    Lead follow-up and sales process

    • One inbox or CRM collects WhatsApp, DM, and form inquiries; no channel is left outside it.
    • A first-reply target for business hours is written down, and first response time is measured every week.

    53 items · 6 groupsMembers only

  • Hook bankRetail stores12 min

    Myth and curiosity hooks

    Does buying shoes in the evening really help, or is it just something people say?

    50 hooks · 5 groupsMembers only

  • ChecklistFashion e-commerce15 min

    Lead follow-up and sales process

    • A first-reply target for DMs, WhatsApp, and site-form messages during business hours is written down (for example, 15 minutes) and shared with the team.
    • The after-hours auto-reply states your working hours and when to expect a reply, and the first job each morning is the waiting-message list.

    48 items · 6 groupsMembers only

  • ChecklistCosmetics and personal care16 min

    Lead follow-up and sales process

    • A first-reply target for product questions from DMs, WhatsApp, and site forms during business hours is written down (for example, 15 minutes), with a shorter target for reaction reports.
    • The after-hours auto-reply states your working hours and reminds anyone mentioning a skin condition to see a doctor.

    49 items · 6 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Process and behind-the-scenes hooks

    How many hands does a corner sofa order pass through in the workshop? We counted.

    50 hooks · 5 groupsMembers only

  • Copy templateFood brands30 min

    Website and landing page sections

    Home page hero

    Headline: From the producer to the jar, with the name on the label Supporting text: Olive oil, honey, cheese, and winter pantry goods from {COUNT} small producers in {REGION}. Every jar carries the producer's name, harvest month, and batch number. Primary button: Browse products Secondary button: Meet the producers Trust line: {DELIVERY_TIME} delivery · Three layers of protection around glass jars · Shipping days are clear

    26 templates · 5 groupsMembers only

  • Copy templateRetail stores22 min

    Profile and business profile copy

    Bio: stationery and school

    {STORE_NAME} | {NEIGHBORHOOD} stationery Send your school list, we'll pack it {HOURS} | {SHORT_ADDRESS} WhatsApp to hold an item

    22 templates · 5 groupsMembers only

  • Hook bankCosmetics and personal care10 min

    Process and behind-the-scenes hooks

    The first page of our formula notebook: why was the first trial rejected?

    50 hooks · 5 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: Made to order in our {CITY} workshop Headline: Furniture measured for your room, chosen in your home Subhead: Send your measurements and we'll draw the layout together. Choose fabric from swatches at home, and follow production with a photo every week. Button 1: Send my measurements Button 2: See the showroom Trust line: Our own team delivers and assembles in {AREAS}.

    21 templates · 5 groupsMembers only

  • ScriptFood brands35 min

    Sales call and voice message scripts

    First call to a hotel buyer, 3 min

    learn about their breakfast product needs and get a day for a sample case · the sample delivery day

    20 scripts · 5 groupsMembers only

  • ScriptRetail stores30 min

    Sales conversation and phone scripts

    A customer asking about stock by phone

    Opening · ‘{STORE}, this is {NAME}. How can I help?’

    20 scripts · 5 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subhead: {PRODUCT_GROUPS}. Every product page lists the fabric content, the model's height, and the size they're wearing, and if the size is off, you can exchange within {EXCHANGE_WINDOW}. Primary button: {PRIMARY_CTA} Secondary button: Size guide

    20 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Website and landing-page sections

    Home page hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subtext: {PRODUCT_GROUPS}. Every product page lists the full ingredient list, order of use, and period after opening; if you're not sure where to start, write to us on {ADVICE_CHANNEL}. Primary button: {PRIMARY_CTA} Secondary button: Ingredient guide

    20 templates · 5 groupsMembers only

  • ScriptFurniture and home decor40 min

    Sales call and conversation scripts

    0–20sSofa inquiry from a form

    Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. You filled out our form about {PRODUCT}; do you have two minutes?”

    22 scripts · 5 groupsMembers only

  • ChecklistFood brands15 min

    Lead follow-up and sales process

    • A first-reply target is written down for working hours (for example, 30 minutes), and outside hours the next-morning reply time is set.
    • WhatsApp, Instagram messages, email, phone, and marketplace questions are tracked from a single list.

    51 items · 6 groupsMembers only

  • ChecklistRetail stores18 min

    Lead follow-up and sales process

    • The first-reply target for WhatsApp and DMs during hours is written down (say, 10 minutes), and the person watching messages at busy times is on the shift schedule.
    • Missed phone calls are returned within 15 minutes or answered with a prewritten WhatsApp message.

    48 items · 6 groupsMembers only

  • ChecklistFashion e-commerce18 min

    Weekly and monthly performance review

    • The last 7 days' spend was compared with the planned budget, and if the variance is over 15 percent, the reason is written down.
    • Spend, impressions, CPM, and link click-through rate are in a table by campaign, ad set, and ad.

    47 items · 6 groupsMembers only

  • ChecklistCosmetics and personal care18 min

    Weekly and monthly performance review

    • The last 7 days' spend was compared with the plan, with the hero product and the sample campaign on separate lines, and any variance over 15 percent has a written reason.
    • Spend, impressions, CPM, link click-through rate, and 3-second view rate are in a table by campaign, ad set, and ad.

    49 items · 6 groupsMembers only

  • ChecklistFurniture and home decor20 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend were compared with the planned budget; if the gap exceeded 20%, the reason is written down.
    • In Events Manager, the last 7 days of purchase, add-to-cart, and WhatsApp click events were compared with the week before.

    54 items · 6 groupsMembers only

  • Hook bankFood brands12 min

    Seasonal, calendar, and local hooks

    January: we're counting what's left in the pantry. The tarhana, molasses, and paste shelf.

    50 hooks · 5 groupsMembers only

  • Hook bankRetail stores12 min

    Process and behind-the-scenes hooks

    We picked this collection from the catalog {MONTHS} months ago. Here's how we choose.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.

Create a free accountSee plans