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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
TopicVideo
Sort:Recommended
  • Hook bankWeddings and events10 min

    Reels and short-video openers

    Chairs are lined up, linens still in the box: doors open in four hours.

    50 hooks · 5 groupsMembers only

  • ScriptSchools and courses35 min

    Reels and TikTok scripts

    0–3sFrom bus stop to school gate, 30s

    The bus door opens in the early morning light, shot from behind · “7:05 a.m.: first stop” · “One morning, from the bus's first stop to the school gate.”

    18 scripts · 5 groupsMembers only

  • ScriptGyms and personal training30 min

    Reels and TikTok scripts

    0–3sDay-one POV (25s)

    Chest-height POV, the gym door opening · My first day at the gym, I'm holding the camera · Room sound, door chime

    19 scripts · 5 groupsMembers only

  • Hook bankReal estate12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only

  • ScriptRestaurants and cafés30 min

    Reels and TikTok scripts

    0–3sFour hours of soup, 30 sec

    6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking

    20 scripts · 5 groupsMembers only

  • Hook bankTours and travel agencies10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only

  • ScriptLocal services35 min

    Reels and TikTok scripts

    0–3sNon-invasive leak detection (35s)

    A thermal camera held to the wall, a blue line appears on its screen · That blue line is the leak inside the wall · Tech: ‘Before we break any wall, we find where the leak is.’

    18 scripts · 5 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Reels and short-video openers

    At a balayage appointment my first question isn't about color: what was last put on your hair?

    50 hooks · 5 groupsMembers only

  • ScriptAutomotive30 min

    Reels and TikTok scripts

    0–3sWho it's not for (30s)

    Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”

    18 scripts · 6 groupsMembers only

  • Hook bankHotels and stays10 min

    Reels and short-video openers

    Open this room's door and the first thing you see isn't the bed.

    50 hooks · 5 groupsMembers only

  • ScriptPhoto and video studios38 min

    Reels and TikTok scripts

    0–3sWindow light at three hours (35s)

    The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.

    24 scripts · 6 groupsMembers only

  • Hook bankSchools and courses10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only

  • ChecklistAutomotive16 min

    Content production and shoot day

    • Every video has a written hook, a single call to action, and the car or work order it will use.
    • The mechanic or advisor on camera knows the call time and has read their three key lines ahead of time.

    50 items · 6 groupsMembers only

  • ChecklistPhoto and video studios18 min

    Content production and shoot day

    • The content idea is tied to one service (wedding, newborn, product, corporate, studio rental) and entered on the content calendar with a date.
    • Everyone who will appear on camera signed a written consent with separate boxes for portfolio, social, and ad use, filed before the shoot.

    50 items · 6 groupsMembers only

  • ChecklistInterior design and renovation18 min

    Content production and shoot day

    • The project to film was chosen, and the client's written photo and video consent was filed before the shoot.
    • The shoot day was confirmed with the client and building management, and the elevator, parking, and working-hour rules were learned.

    49 items · 6 groupsMembers only

  • ChecklistWeddings and events18 min

    Content production and shoot day

    • The shoot day is on the venue's event calendar; there's no tour, setup, or other event in the hall that day.
    • The shot list is written: empty hall, details, bridal suite, rain area, service door, and the exterior at blue hour.

    48 items · 6 groupsMembers only

  • ChecklistReal estate16 min

    Listing shoot and content production

    • Written permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
    • The listing fact sheet is ready: net and gross m², floor, aspect, building fees, title status, and price.

    47 items · 6 groupsMembers only

  • ChecklistTours and travel agencies18 min

    Content production and shoot day

    • The tour and day to film were chosen, and the content list (itinerary, guide, inclusions, breaks, hotels) is written out with channel and length.
    • Each topic has two different hooks; because the tour won't revisit a stop, both can be cut from the same footage.

    48 items · 6 groupsMembers only

  • ChecklistHair and beauty salons20 min

    Content production and shoot day

    • The scripts for the 6–8 videos were read aloud with the stylists and barbers, and technical lines were fixed in their own words.
    • The shoot day is the morning with the fewest bookings (for example Tuesday), and the coordinator isn't booking those chairs.

    48 items · 6 groupsMembers only

  • ChecklistHotels and stays18 min

    Content production and shoot day

    • The shoot day was picked against the occupancy calendar, and the rooms and common areas being filmed have no guests that day.
    • The list of content to film (room types, breakfast, the area, the team) is written out with channel and length.

    48 items · 6 groupsMembers only

  • ChecklistSchools and courses20 min

    Production and shoot day

    • The shoot day doesn't clash with exams, parent meetings, or ceremonies, and the vice principal approved the date.
    • The 6–10 shots to film are written on a shot list: gate, classroom, cafeteria, yard, teacher interview.

    48 items · 6 groupsMembers only

  • ChecklistGyms and personal training18 min

    Content production and shoot day

    • Each of the 6 to 10 videos has a topic, hook, call to action, and goal (new members, education, or trust) on one page.
    • The shoot falls in the gym's quietest hour, doesn't overlap with classes or peak times, and the front desk knew ahead of time.

    53 items · 6 groupsMembers only

  • ChecklistRestaurants and cafés20 min

    Content production and shoot day

    • The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
    • The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.

    53 items · 6 groupsMembers only

  • ChecklistLocal services18 min

    Content production and shoot day

    • This week's shoot list is ready: which jobs will be filmed is settled, and three shots are written for each (diagnosis, work, result).
    • The customer was told about filming when the booking was confirmed, and jobs for customers who don't want filming came off the shoot list.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.