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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
TopicSales
Sort:Recommended
  • Message templateOnline courses and coaching24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • ScriptConsulting and B2B services15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Message templatePersonal brands and creators22 min

    Personal brands: WhatsApp and DM replies

    Follower who wrote to a story

    Hi {FIRST_NAME}, thanks for writing. I'm {EXPERT_NAME}. Here's how I understand your question: {QUESTION_SUMMARY}. If I've got it right, I'll write a short answer; first I need to know one thing: {SHORT_QUESTION} {SCOPE_NOTE}

    21 templates · 6 groupsMembers only

  • Message templateInsurance and financial advice12 min

    15 copy and message templates for insurance

    Term of the week

    This week's term: {TERM} In plain language: {DEFINITION} In everyday life: {EXAMPLE} What does this line say in your policy? Send a photo (cover your personal details) and we'll read it together. {AGENCY} · {NEIGHBORHOOD}

    15 templates · 5 groupsMembers only

  • Message templateSaaS and software20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: what do you use for this today, and how many people on your team would use it?

    20 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message templateConsulting and B2B services12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Message templateOnline courses and coaching22 min

    Review and reputation replies

    Review praising the instructor

    Hi {FIRST_NAME}, thank you for your kind words. We were so glad to read that {REVIEW_DETAIL}; we've shared it with {INSTRUCTOR}. If you get stuck on a next step in the course, the community channel is always open. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • Message templatePersonal brands and creators22 min

    Personal brands: Review and reputation replies

    Happy with the program

    {COMMENTER_NAME}, thank you for the kind words. I'm glad the {MENTIONED_TOPIC} part helped. Everyone goes through the program at their own pace, and seeing the steps you took taught me something too. I hope we'll talk again in the next round.

    22 templates · 6 groupsMembers only

  • Message templateAgencies and freelancers20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from {AGENCY}. Thanks for writing about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: who runs your ads and social media today, and roughly what range is your monthly ad budget?

    20 templates · 5 groupsMembers only

  • Message templateInsurance and financial advice25 min

    Insurance: WhatsApp and DM replies

    First reply to a quote request

    Hi {NAME}, this is {REP} from {AGENCY}. Thanks for writing about a {PRODUCT} quote. To prepare it, I need: {REQUIRED_DETAILS}. We use these details only for the quote; the privacy notice is here: {PRIVACY_LINK} You don't need to send your ID or policy number by message; if we need them, we'll use our secure channel: {SECURE_CHANNEL}.

    24 templates · 6 groupsMembers only

  • Message templateSaaS and software20 min

    Review and reputation replies

    General positive review

    Thank you, {FIRST_NAME}. Reading that {REVIEW_TASK} is now {REVIEW_CHANGE} made the team's day. We also shared your review with the team that did your setup. If anything new comes up, {SUPPORT_CHANNEL} is always open.

    20 templates · 5 groupsMembers only

  • Message templateConsulting and B2B services28 min

    WhatsApp and DM replies

    First reply to a form inquiry

    Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I received your request about {TOPIC}, thank you. To point you in the right direction, I only need to know three things: 1. How long has this been on the agenda at your company? 2. Who decides together on this? 3. Is there a date or an outside trigger you need to meet? We can continue in writing, or on a 10-minute phone call between {TIME_1} and {TIME_2}.

    25 templates · 5 groupsMembers only

  • Message templateOnline courses and coaching28 min

    Email and SMS templates

    Free resource delivery email

    Subject: The only thing to do in your first 10 minutes Hi {FIRST_NAME}, Your {RESOURCE} is at this link: {LINK} You don't have to read all of it. In the first 10 minutes, just do this: {FIRST_STEP}. Most people download a resource and set it aside; take a single step today. If you get stuck, reply to this email; I read every reply. Over the next few days, I'll send short emails with what helps most while learning {TOPIC}; if you'd rather not, you can unsubscribe at the link below. {SIGNATURE}

    28 templates · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Objection and hesitation hooks

    For anyone who says ‘just get me the cheapest’: we show the limits of the cheap quote in the table.

    50 hooks · 5 groupsMembers only

  • Message templatePersonal brands and creators28 min

    Personal brands: Email and SMS templates

    Guide delivery

    Subject: {GUIDE_NAME}: your download link and the first 15-minute step Hi {FIRST_NAME}, Your download link: {LINK} You don't have to read the guide cover to cover. In the first 15 minutes, there's just one thing to do: {FIRST_STEP}. Once you've done it, the rest of the guide makes more sense. I use your email address for two things: sending the guide and the weekly newsletter. I don't use it for anything else or share it with third parties. To leave, the link at the bottom of every email is enough. I'd love to hear what happens when you do the first step. {EXPERT_NAME}

    21 templates · 6 groupsMembers only

  • Hook bankSaaS and software12 min

    Objection and hesitation hooks

    If per-user pricing looks scary, let's count who will actually log in.

    50 hooks · 5 groupsMembers only

  • Message templateAgencies and freelancers20 min

    Review and reputation replies

    General thank-you

    {FIRST_NAME}, thank you for the review. We read the line about {REVIEW_DETAIL} aloud in our weekly team meeting. Next month we'll be working on {NEXT_STEP}, and we'll tell you when it's ready.

    20 templates · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

    50 hooks · 5 groupsMembers only

  • Message templateInsurance and financial advice20 min

    Insurance: Review and reputation replies

    After a quote and policy

    {NAME}, thanks for your review. We shared your note about {DETAIL} with our team, and we're glad reading the quotes side by side helped. If you have any policy questions, or your renewal date is coming up, we're here. {AGENCY}

    22 templates · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Objection and hesitation hooks

    Why does the course cost what it costs? I'm writing it out line by line.

    50 hooks · 5 groupsMembers only

  • Message templateSaaS and software25 min

    Email and SMS templates

    Welcome email for the admin

    Subject: Your {COMPANY} account is open: three security settings first Hi {FIRST_NAME}, You opened the {PRODUCT} account for {COMPANY}, so you're its admin. Before inviting the team, we recommend three settings: 1. Turn on two-factor authentication. 2. Set up roles: who sees what, and who can change what? 3. Create a separate, read-only user for your accountant. Step-by-step guide: {GUIDE_LINK} {SENDER_NAME} {PRODUCT} onboarding team

    20 templates · 5 groupsMembers only

  • Message templateConsulting and B2B services26 min

    Review and reputation replies

    Thanks: general positive review

    Thank you, {FIRST_NAME}. Over the course of the work, {TEAM_MEMBER}'s care and the time your own team set aside carried the project. That the method took hold in your team by the end is the most valuable feedback for us. {SIGNATURE}

    24 templates · 5 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.