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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry groupDigital and B2B

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186 itemsshowing 121–144

  • ChecklistOnline courses and coaching18 min

    Lead follow-up and sales process

    • Requests from signup forms, DMs, WhatsApp, email, and phone land in one place (a CRM or shared sheet), with the source field filled in.
    • The first-response target is written down: instant automated confirmation, a personal reply within two business hours; waiting requests are counted each morning.

    54 items · 6 groupsMembers only

  • ScriptConsulting and B2B services40 min

    Sales call and conversation scripts

    0–20sFirst call after a download

    Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I saw that you downloaded {CONTENT_NAME}; I'm calling briefly, do you have two minutes?”

    23 scripts · 5 groupsMembers only

  • Copy templateAgencies and freelancers20 min

    Profile and business profile copy

    Bio: work-focused

    {AGENCY} · Ads, content, and tracking for {NICHE} businesses Accounts in your name Mon–Fri {OFFICE_HOURS} ↓ A 20-minute account review

    20 templates · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Lead follow-up from DM to enrollment

    • Leads from messages, forms, email, and comments land in one inbox or sheet; none are left scattered across channels.
    • A first-reply target is written down: 15 minutes during working hours, by 10 a.m. the next morning outside them; the auto-reply says so.

    48 items · 6 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Process and behind-the-scenes hooks

    How do I validate a course idea before I build it? The first three steps.

    50 hooks · 5 groupsMembers only

  • ChecklistConsulting and B2B services24 min

    Lead follow-up and sales process

    • Every form, call, WhatsApp, and LinkedIn message lands in one place (a CRM or shared sheet), and no inquiry stays only on someone's phone.
    • Who answers an inquiry and their backup are set, and if the owner is on leave, the inquiry routes to the backup automatically.

    54 items · 6 groupsMembers only

  • Copy templateSaaS and software25 min

    Website and landing page sections

    Hero: leaving the old way

    Headline: Stop chasing files to get {TASK} done. Subhead: {PRODUCT} brings {CORE_JOB} onto one screen for {AUDIENCE}. We import your Excel data during setup. Primary button: {BUTTON_TEXT} Secondary button: Watch the 2-minute screen recording Below the buttons: {TRIAL_TERMS} · Prices on the page, with VAT status

    20 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice20 min

    Insurance: Profile and business profile copy

    Bio: general agency

    Insurance agency · {CITY} Quotes side by side: premium, cover, deductible We follow your claim file Quotes: WhatsApp

    23 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers35 min

    Sales and phone call scripts

    0–20sCall after review request (3 min)

    ‘Hi {FIRST_NAME}, this is {REP} from {AGENCY}. You left an account review request through {FORM_CHANNEL}; do you have two minutes right now?’

    20 scripts · 5 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Website and landing page sections

    Hero: course sales page

    Headline: Learn {TOPIC} with assignments and feedback Subheadline: A {WEEKS}-week course. About {WEEKLY_TIME} a week; by the end, you'll have {OUTPUT}. Trust line: Free sample lesson · Price includes VAT · Clear refund terms Buttons: Watch the sample lesson · See the curriculum Note: No income or job promises. We say further down the page who the course isn't for.

    24 templates · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Process and behind-the-scenes hooks

    We ask the client for two documents before a diagnostic call; each is one page.

    50 hooks · 5 groupsMembers only

  • ScriptSaaS and software35 min

    Sales call, phone, and voicemail scripts

    0–20sFirst call after a guide download

    ‘Hi {FIRST_NAME}, this is {REP} from {PRODUCT}. You downloaded our {GUIDE_NAME} guide yesterday. I'm not calling to sell; I just want to know if it helped. Do you have two minutes?’

    20 scripts · 5 groupsMembers only

  • ScriptInsurance and financial advice35 min

    Insurance: Sales call, phone, and voice message scripts

    0:00–0:15Inbound call: quote request

    Opening · “{AGENCY}, this is {REP}, how can I help?” When the caller names the product: “You're calling about {PRODUCT}; I'm taking notes right away. May I have your name?”

    21 scripts · 6 groupsMembers only

  • ChecklistAgencies and freelancers18 min

    Lead follow-up and sales process

    • Account review, proposal, and contact forms land in the CRM with separate source tags, and WhatsApp and Instagram DMs are logged in the same list.
    • After-hours inquiries have a morning call queue and an auto-reply that tells the person when they'll hear back.

    50 items · 6 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Website and landing page sections

    Consulting hero

    Headline: One-on-one {FIELD_OF_HELP} consulting for {AUDIENCE} Subhead: I've worked in {FIELD} for {YEARS} years. The first call is free: in 20 minutes, I look at your situation, and if it's a fit, I share scope and fee in writing. Button 1: Book a free intro call Button 2: See the process and fee Note under buttons: I send a written summary the same day. I don't guarantee results; I write down up front what we'll do.

    22 templates · 6 groupsMembers only

  • ChecklistOnline courses and coaching20 min

    Weekly and monthly performance review

    • The same sheet opens every Monday morning, with last week's signups, attendance, sales page visits, checkouts started, and purchases side by side.
    • Cost per lead is read by campaign and creative, and decisions rest on the seven-day total, not on one day's swing.

    55 items · 6 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Profile and business profile copy

    LinkedIn headline: three variants

    Variant 1 (who and what): {TITLE} | {SERVICE_AREA} consulting for {TARGET_CLIENT} | {FIRM} Variant 2 (method): {SERVICE_AREA} · Diagnose first, then decide · {FIRM} Variant 3 (point of view): I write about {SERVICE_AREA} and work with {TARGET_CLIENT} · Founding partner at {FIRM} Warning: don't write ‘leader,’ ‘best,’ or ‘expert’ without proof. Stay under 220 characters.

    24 templates · 5 groupsMembers only

  • ChecklistSaaS and software18 min

    Weekly and monthly performance review

    • Last 7 days of signups, activations, and paid conversions in GA4 were compared against the CRM or product database, and any gap over roughly 10 percent was traced.
    • Events Manager shows no new drop in event match quality and no new event warnings.

    51 items · 6 groupsMembers only

  • ChecklistInsurance and financial advice18 min

    Insurance: Lead follow-up and sales process

    • Every quote request enters the CRM at first contact with its channel and campaign name; requests with an unknown source are counted weekly.
    • The record has separate fields for name, phone, product, the current policy's end date, the current insurer, and the customer's priority.

    50 items · 6 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Weekly and monthly performance review

    • Each piece's non-follower reach share was checked and compared by format, and the format that brought the highest share for the growth goal is noted.
    • Save and share rate (count ÷ reach) was read before likes, and the content pillar with the highest value is noted.

    52 items · 6 groupsMembers only

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