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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
Topic
Sort:Recommended

186 itemsshowing 49–72

  • Hook bankOnline courses and coaching12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Meta ad copy

    New regulation: first step

    Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

    25 templates · 5 groupsMembers only

  • Message templateSaaS and software20 min

    Review and reputation replies

    General positive review

    Thank you, {FIRST_NAME}. Reading that {REVIEW_TASK} is now {REVIEW_CHANGE} made the team's day. We also shared your review with the team that did your setup. If anything new comes up, {SUPPORT_CHANNEL} is always open.

    20 templates · 5 groupsMembers only

  • ScriptInsurance and financial advice30 min

    Insurance: Reels and TikTok scripts

    0–3sThe deductible, with an example (35s)

    The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

    20 scripts · 5 groupsMembers only

  • ChecklistAgencies and freelancers18 min

    Launching a client campaign

    • At least two people on the client side are admins on the owning business portfolio, and the agency is added with a work identity, not a personal profile.
    • Agency access is set to the lowest role that gets the job done, and a shared table shows who can reach which account.

    50 items · 6 groupsMembers only

  • Copy templateOnline courses and coaching24 min

    Caption templates

    The most common mistake

    The mistake I see most when people learn {TOPIC}: {MISTAKE}. Why does it happen? {REASON} Do this instead: {CORRECT_METHOD} Try it in your own work this week and tell me in the comments what happened. In the course, we work through this mistake step by step in the {LESSON_NAME} lesson; the full curriculum is at the link in my profile. Save this and come back while you practice.

    24 templates · 5 groupsMembers only

  • Message templateConsulting and B2B services28 min

    WhatsApp and DM replies

    First reply to a form inquiry

    Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I received your request about {TOPIC}, thank you. To point you in the right direction, I only need to know three things: 1. How long has this been on the agenda at your company? 2. Who decides together on this? 3. Is there a date or an outside trigger you need to meet? We can continue in writing, or on a 10-minute phone call between {TIME_1} and {TIME_2}.

    25 templates · 5 groupsMembers only

  • ScriptSaaS and software30 min

    Reels and TikTok scripts

    0–2s20s: quote against the clock

    A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds

    18 scripts · 5 groupsMembers only

  • ChecklistInsurance and financial advice20 min

    Insurance: Campaign setup and launch

    • The ad account sits in the agency's own Business Manager; the ad agency or freelancer connects only through partner access.
    • At least two people, including the agency owner, are account admins, both with two-factor authentication on.

    51 items · 6 groupsMembers only

  • Hook bankAgencies and freelancers10 min

    Reels and short-video openers

    I opened the ad account. The first place I look isn't spend. It's Events Manager.

    50 hooks · 5 groupsMembers only

  • Copy templatePersonal brands and creators22 min

    Personal brands: Caption templates

    Correcting a myth

    The myth I hear most about {TOPIC}: {MYTH}. In the video, I explain why that's not the case and what to do instead: {THE_FACT}. This is general information; for your own situation, you should talk to a {SPECIALIST_TYPE}. Save it and come back when you need it. Have you heard another myth about this? Write it in the comments and I'll answer it in the next video.

    21 templates · 6 groupsMembers only

  • Message templateOnline courses and coaching28 min

    Email and SMS templates

    Free resource delivery email

    Subject: The only thing to do in your first 10 minutes Hi {FIRST_NAME}, Your {RESOURCE} is at this link: {LINK} You don't have to read all of it. In the first 10 minutes, just do this: {FIRST_STEP}. Most people download a resource and set it aside; take a single step today. If you get stuck, reply to this email; I read every reply. Over the next few days, I'll send short emails with what helps most while learning {TOPIC}; if you'd rather not, you can unsubscribe at the link below. {SIGNATURE}

    28 templates · 6 groupsMembers only

  • ScriptConsulting and B2B services38 min

    Video ad scripts

    0–3sDiagnostic call (15s)

    A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

    22 scripts · 4 groupsMembers only

  • ChecklistSaaS and software15 min

    Content production and shoot day

    • The video has one written goal (signup, demo request, activation, or education), one next step, and one link.
    • Every line of the script has something on screen to match it, and no claim is spoken without being shown.

    49 items · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Objection and hesitation hooks

    For anyone who says ‘just get me the cheapest’: we show the limits of the cheap quote in the table.

    50 hooks · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Google Ads and search copy

    RSA: digital agency

    Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

    20 templates · 5 groupsMembers only

  • Message templatePersonal brands and creators28 min

    Personal brands: Email and SMS templates

    Guide delivery

    Subject: {GUIDE_NAME}: your download link and the first 15-minute step Hi {FIRST_NAME}, Your download link: {LINK} You don't have to read the guide cover to cover. In the first 15 minutes, there's just one thing to do: {FIRST_STEP}. Once you've done it, the rest of the guide makes more sense. I use your email address for two things: sending the guide and the weekly newsletter. I don't use it for anything else or share it with third parties. To leave, the link at the bottom of every email is enough. I'd love to hear what happens when you do the first step. {EXPERT_NAME}

    21 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching34 min

    Video ad scripts

    0–3sHow the course works in a week (15 sec)

    A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

    22 scripts · 4 groupsMembers only

  • ChecklistConsulting and B2B services24 min

    Production day preparation and run

    • The shoot has one written goal: which service, for which decision-maker, addressing which problem; the plan isn't left at ‘let's film whatever comes up.’
    • The list of pieces to film is ready, covering founder videos, short answers, a case walkthrough, and office or team footage, each with a length and a publishing place.

    54 items · 6 groupsMembers only

  • Hook bankSaaS and software12 min

    Objection and hesitation hooks

    If per-user pricing looks scary, let's count who will actually log in.

    50 hooks · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • Message templateAgencies and freelancers20 min

    Review and reputation replies

    General thank-you

    {FIRST_NAME}, thank you for the review. We read the line about {REVIEW_DETAIL} aloud in our weekly team meeting. Next month we'll be working on {NEXT_STEP}, and we'll tell you when it's ready.

    20 templates · 5 groupsMembers only

  • ScriptPersonal brands and creators30 min

    Personal brands: Video ad scripts

    0–3sGuide, explainer, 15s

    A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

    19 scripts · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.