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Furniture and home decor: Content production and shoot day

54 checks for pre-production, permissions and data protection, gear and light, workshop and showroom shooting, customer homes, and editing through publishing.

54 items6 groups20 minOctober 15, 2026

  • shoot day
  • checklist
  • permissions
  • furniture

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A furniture shoot splits across the workshop, the showroom, and customers' homes, and each place has its own permission, light, and risk. Check the first two sections the day before, the middle three on shoot day, and the last during the edit.

Pre-production planning

9 items
  • The shoot's single goal is written down: which product, which question, which call to action (swatches, fit check, or a showroom appointment).
  • A shot list is ready by product: frame, foam, fabric, legs, measuring scene, room scene, and the delivery moment.
  • Two different openers are planned for every video, and the first frame shows an object (tape measure, frame, fabric).

6 items more in this group for members.

51 items more for members

This item has 54 items in total. With a membership you see all of it and copy any line in one click.

  1. Permissions, data protection, and customer homes8 items
  2. Gear, location, and light9 items
  3. Shoot day: workshop and showroom10 items
  4. Shoot day: customer home, delivery, and assembly8 items
  5. Editing, review, and publishing10 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Furniture and home decor page

  • Copy template12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Checklist15 min

    Marketing checklist for furniture brands

    • Every product page lists dimensions in cm and the packed size of the largest piece.
    • Material details (frame, seat, fabric content, legs) match the spec sheet exactly.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    Tape measure against the door: will this corner sofa make it through?

    50 hooks · 5 groupsMembers only