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Consulting and B2B services: Meta ad copy

25 sets of primary text, headline, and description across trigger, scope, title, content, and trust angles, each built around a single angle.

25 templates5 groups28 minOctober 15, 2026

  • meta ads
  • ad copy
  • linkedin
  • b2b

Preview

1 template open, 25 templates in total. Members see the rest.

Each set tells one angle: the primary text, headline, and description read together. Keep headlines to 40 characters and descriptions to 30; on LinkedIn Sponsored Content, the same copy works as the intro text and headline. Fill the bracketed fields from your own documents.

Trigger and timing angles

5 templates

New regulation: first step

Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

4 templates more in this group for members.

24 templates more for members

This item has 25 templates in total. With a membership you see all of it and copy any line in one click.

  1. Scope and transparency angles5 templates
  2. Title and decision-maker angles5 templates
  3. Content, webinar, and checklist angles5 templates
  4. Trust, case, and retargeting angles5 templates

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Consulting and B2B services page
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    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

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    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

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