Skip to content
DFXCommunity

Hook bankContent and social media

42 hooks for consulting and B2B services

42 opening lines across six patterns: trigger events, field observations, method, point of view, proof without numbers, and title-specific. For the first line of LinkedIn posts, videos, and ads.

42 hooks6 groups8 minOctober 15, 2026

  • hooks
  • linkedin
  • b2b

Preview

3 hooks open, 42 hooks in total. Members see the rest.

Create a free accountSee plans

In B2B, a hook should let a decision-maker recognize their own agenda. Generic "efficiency" lines get scrolled past; a dated change, a mistake seen in the field, or a clear point of view stops people. On LinkedIn, only the first two lines show before "see more," so fit the hook there.

Trigger events and timing

7 hooks
  1. The first step companies skip before a new regulation takes effect.
  2. Past 50 employees? These three obligations may now apply to you.
  3. The task most often postponed in the first 90 days after funding.

4 hooks more in this group for members.

39 hooks more for members

This item has 42 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Field observations and mistakes7 hooks
  2. Method and transparency7 hooks
  3. Point of view7 hooks
  4. Proof without made-up numbers7 hooks
  5. Title-specific7 hooks
Create a free accountSee plans

Already have an account? Log in

The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Consulting and B2B services page

  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

    50 hooks · 5 groupsMembers only