Food brands
Food producers, delis and regional product brands.
The library for Food brands
1,149hooks, templates, scripts and checklist items
- Hooks495
- Templates215
- Scripts90
- Checklist items349
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
It takes {TIME} to fill this one jar. Let me show you why.
- Copy templateWhere it comes from: {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.
- Script0-2s · Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"
- ChecklistYou have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 Reels hooks for food brands
45 hooks · 5 groupsIt takes {TIME} to fill this one jar. Let me show you why.
Reels and short-video openers
50 hooks · 5 groupsThe sound of a jar seal breaking for the first time. Raw recording, nothing fixed.
Objection and hesitation hooks
50 hooks · 5 groups‘Is this price too high?’ I'm writing out what's in the jar, line by line.
Myth and curiosity hooks
50 hooks · 5 groupsAt tasting panels, olive oil is tasted from dark blue glasses so color can't sway the judgment.
Process and behind-the-scenes hooks
50 hooks · 5 groupsAt 6 a.m. we head out to shake the olive trees. Nets are laid under the branches.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsJanuary: we're counting what's left in the pantry. The tarhana, molasses, and paste shelf.
Ad headlines and first lines
50 hooks · 5 groupsFrom {VILLAGE}, by {PRODUCER}'s hands: this year's {PRODUCT} was picked in {HARVEST_MONTH}.
Carousel covers and post titles
50 hooks · 5 groups7 things to check on the label when buying olive oil
Story, poll, and live-stream openers
50 hooks · 5 groupsToday the jars are on the filling line. I'm walking through in order.
Message and email openers
50 hooks · 5 groupsHi {NAME}, thanks for your order. I'll write here when it ships.
Copy templates6
Open Copy template items in the list15 copy and message templates for food brands
15 templates · 6 groupsWhere it comes from: {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.
Caption templates
25 templates · 6 groupsCrystallization explainer: Did your honey crystallize? It hasn't gone bad.
Meta ad copy
25 templates · 6 groupsVillage to jar: Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}.
Google Ads and search copy
24 templates · 6 groupsEarly-harvest olive oil: Headlines:
Website and landing page sections
26 templates · 5 groupsHome page hero: Headline: From the producer to the jar, with the name on the label
Profile and business listing copy
24 templates · 5 groupsOlive oil brand: Olive oil · {REGION}
Message templates3
Open Message template items in the listWhatsApp and DM replies
28 templates · 6 groupsFirst reply to an ad click: Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one:
Review and reputation replies
24 templates · 6 groupsReview praising a named product: Thanks, {NAME}. We passed what you wrote about {PRODUCT} on to {PRODUCER}; we're delighted you liked this year's {HARVEST_MONTH} harvest. We'd suggest trying {USE_SUGGESTION}, too.
Email and SMS templates
24 templates · 6 groupsNewsletter signup welcome email: Subject: Welcome to the {BRAND_NAME} list, {FIRST_NAME}
Scripts5
Open Script items in the list10 video and phone scripts for food brands
10 scripts · 2 groups0-2s · Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"
Reels and TikTok scripts
20 scripts · 5 groups0–3s · Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’
Video ad scripts
20 scripts · 5 groupsproduct page visits · Learn more
Story sequences
20 scripts · 5 groupsFrame 1 · 6:00 a.m., rows of trees or the hive site, light fog · ‘Harvest morning in {REGION}’ · Location
Sales call and voice message scripts
20 scripts · 5 groupslearn about their breakfast product needs and get a day for a sample case · the sample delivery day
Checklists7
Open Checklist items in the listA 37-point marketing checklist for food brands
37 items · 6 groupsYou have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
Campaign setup and launch
52 items · 6 groupsThe brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
Content production and shoot day
53 items · 6 groupsThe shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
Profile, website, and Google Business audit
51 items · 6 groupsThe username and display name include the brand name and the product category, and the account turns up when you search the brand name.
Lead follow-up and sales process
51 items · 6 groupsA first-reply target is written down for working hours (for example, 30 minutes), and outside hours the next-morning reply time is set.
Weekly and monthly performance review
52 items · 6 groupsLast week's revenue, order count, and basket size were compared with the week before and with the same week last year.
Regulations, platform policy, and data protection
53 items · 6 groupsNo sentence in ads, on labels, on pages, or in replies suggests that the product prevents, treats, or cures a disease.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Cold-audience ads for a hero product, three angles
ChatGPTMeta ads
You are a performance marketer who runs Meta ads for food brands. Write ads for {BRAND}'s hero product, {PRODUCT}, aimed at people who've never heard of the…
- New
Ad copy from the producer and harvest story
ClaudeAd copy
You are a copywriter who writes story-led ads for regional food brands. Turn the producer notes below into copy for {BRAND}'s ads and product page. Producer…
- New
Product sets and structure for catalog ads
ChatGPTMeta ads
You are a specialist who builds Meta catalog ads for food e-commerce brands. I'm giving you {BRAND}'s product catalog and sales data. Catalog: {CATALOG}…
- New
Ads for corporate gift boxes
ClaudeAd copy
You are a copywriter who writes ads for the B2B gifting market. Write ads for {BRAND}'s corporate gift boxes aimed at HR, procurement, and office…
- New
Retargeting cart abandoners on shipping and freshness
ChatGPTMeta ads
You are a specialist who builds retargeting campaigns for food e-commerce. Create an ad series for visitors who added a product to the cart on {BRAND}'s site…
- New
A creative test matrix for a jarred product
GeminiMeta ads
You are a performance marketer who runs creative testing for food brands. Build a test plan comparing 4 creative types for {BRAND}'s {PRODUCT}. Details: - The…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and product.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, product, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's products, process steps and the questions customers ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 15 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, product and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to order confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 40 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 45 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Brands and commerce: other industries
All industriesEverything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.