Tracking and Analytics with Google Tag Manager and GA4

What you can do after this course

• Create a Tag Manager container, add it to a WordPress, Wix or Leadpages site and test it with Tag Assistant
• Add the Meta pixel and a Hotjar tag in Tag Manager and set triggers for specific pages
• Create a GA4 account, property and web data stream, and extend data retention to 14 months
• Explore GA4 reports, audiences and explorations in the demo account and build UTM campaign links

Who it's for

• Business owners who want to manage pixels and tracking codes without editing their site each time

• Digital marketing consultants who set up Tag Manager and GA4 on client sites

• Marketers who want to read site traffic and campaign results in GA4 reports

1. 01Module 1: Tracking and analytics8 items · 1h 23m

   1. What Google Tag Manager is, account setup and site installationLesson13 min
   2. Tags and triggers in Tag Manager: the Meta pixel and HotjarLesson12 min
   3. Creating a Google Analytics 4 account, property and data streamLesson8 min
   4. Extending GA4 data retention to 14 monthsLesson1 min
   5. GA4 admin settings, the demo account and user reportsLesson18 min
   6. GA4 acquisition, engagement, monetization reports and UTM codesLesson16 min
   7. GA4 advertising reports, events, audiences and explorationsLesson14 min
   8. Removing the GA4 demo account from your account listLesson1 min

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course