Starting and Running an Agency: From Brand to Invoice

What you can do after this course

• Choose between a personal brand and an agency brand, and build yours
• Set up your agency with a business plan, service range, team and office
• Prepare client presentations, package prices and a service contract
• Track cash flow in a spreadsheet and invoice clients through Ruul

Who it's for

• Digital marketers moving from consulting to running an agency

• New agency owners who want to put structure and processes in place

• Freelancers who prepare presentations, proposals and prices for clients

1. 01Module 1: Winning clients for your agency and managing it10 items · 6h 9m

   1. 11 steps to building a personal brand as a consultantLesson29 min
   2. Building an agency brand: competitor research and self-presentationLesson13 min
   3. Setting up your agency: business plan, team, office and processesLesson22 min
   4. Local and international freelance platforms for finding clientsLesson8 min
   5. Getting clients to come to you instead of cold pitchingLesson5 min
   6. Client presentations: 10 sections and a three-tier offerLesson17 min
   7. Live session · 20 August 2023: presentation and contract examplesLesson1h 32m
   8. Live session · 1 December 2021: building a lead ad for consultingLesson2h 23m
   9. Tracking income and expenses with a cash flow tableLesson8 min
   10. Pricing services: 9 principles and A, B and VIP packagesLesson32 min
2. 02Module 2: Systems and processes2 items · 20 min

   1. Invoicing clients and getting paid via Ruul without a companyLesson17 min
   2. Contracts, recurring invoices and cancellations in RuulLesson3 min

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course