Funnel Marketing and High-Converting Pages

What you can do after this course

• Design a five-stage funnel from lead magnet to return path and map it in Miro
• Track sales funnel metrics and break a target down into daily actions
• Plan techniques such as a VIP funnel, quiz marketing and a webinar presentation
• Improve landing pages with a checklist, A/B tests, Attention Insight and Hotjar

Who it's for

• Business owners who want to collect leads and turn them into sales

• Digital marketing consultants who build funnels for clients

• Marketers and educators who sell through landing pages and webinars

1. 01Module 1: Funnel marketing stages10 items · 3h 4m

   1. Introduction to lead generation: from ad to saleLesson18 min
   2. Collecting prospect data with a lead magnetLesson13 min
   3. Turning prospects into buyers with a tripwireLesson28 min
   4. The core offer and a separate funnel for each productLesson7 min
   5. Increasing profit per customer with a profit maximizerLesson19 min
   6. Following up and bringing customers back with a return pathLesson12 min
   7. Building a funnel product range from a single serviceLesson10 min
   8. A five-stage funnel example from a lingerie brandLesson9 min
   9. Drawing a funnel for a gym in MiroLesson42 min
   10. Tracking goals with a sales funnel and decomposition sheetLesson26 min
2. 02Module 2: Funnel marketing techniques4 items · 2h 11m

   1. VIP funnel: a booking flow for high-budget clientsLesson21 min
   2. Psychological triggers and where to use themLesson44 min
   3. Quiz marketing and building a quiz with MarquizLesson54 min
   4. The lead magnet funnel template: opt-in, upsell and email seriesLesson12 min
3. 03Module 3: What a webinar system should look like1 item · 42 min

   1. Webinar anatomy and a sample sales webinar deckLesson42 min
4. 04Module 4: Page setup that boosts conversions6 items · 1h 21m

   1. The structure of a landing page that sells, with a checklistLesson22 min
   2. 16-point landing page checklistFile2 pages
   3. Lead capture page examples and room for improvementLesson6 min
   4. A/B (split) testing logic and continuous improvementLesson16 min
   5. Predicting attention on pages and ads with Attention InsightLesson13 min
   6. Heatmaps, session recordings and feedback with HotjarLesson19 min

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course