Meta Ads: From Setup to Scaling

What you can do after this course

• Set up a business account, ad account, page and payments in Business Manager
• Set up the Meta pixel, Conversions API, custom conversions and offline events
• Build awareness, traffic, engagement, lead and sales campaigns
• Create custom and lookalike audiences, read metrics and scale your ads

Who it's for

• Business owners who want to run their own Facebook and Instagram ads

• Consultants and agency staff who manage Meta ads for clients

• Marketers who are new to Meta ads or want to consolidate what they know

1. 01Module 1: Meta ads23 items · 7h 57m

   1. Introduction to Meta ads and opening a Business Manager accountLesson22 min
   2. Business settings: users, permissions and a Facebook pageLesson28 min
   3. Creating an ad account and connecting an Instagram accountLesson20 min
   4. Data sources, domain verification and the security centerLesson24 min
   5. Adding a payment method and choosing a campaign objectiveLesson16 min
   6. Campaign and ad set settings: budget, audience, placementsLesson45 min
   7. Ad level: identity, existing posts, format, media and trackingLesson8 min
   8. Performance goals and frequency caps for awareness adsLesson10 min
   9. Conversion location and performance goals for traffic adsLesson9 min
   10. Engagement ads for Messenger, Instagram and WhatsAppLesson33 min
   11. Lead ads and building instant formsLesson32 min
   12. Setting up a website conversion campaign for salesLesson14 min
   13. Creating custom, lookalike and saved audiencesLesson30 min
   14. Custom audiences from video, Instagram and form engagementLesson13 min
   15. Billing settings, payment thresholds and invoicesLesson12 min
   16. Installing the Meta pixel and Conversions API on WordPressLesson20 min
   17. Events, match quality and testing in Events ManagerLesson25 min
   18. Conversion events, custom conversions and offline event uploadsLesson42 min
   19. Reading metrics and optimizing campaigns in Ads ManagerLesson33 min
   20. Getting Business Manager access from a client as an agencyLesson12 min
   21. Testing visuals, copy and CTAs with dynamic creativeLesson10 min
   22. Building audiences from Facebook groups with LeadEnforceLesson15 min
   23. Exporting a LeadEnforce audience to your ad accountLesson4 min
2. 02Module 2: Meta: new topics2 items · 43 min

   1. Scaling Meta ads with retargeting and audience testsLesson23 min
   2. Researching creatives in the Meta and TikTok ad librariesLesson20 min

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course