Creatives, Copywriting, and Social Media

What you can do after this course

• Write ad copy with AIDA and the hook, story, offer, CTA formula
• Analyze successful ads in terms of visual, headline and copy
• Create ad and post visuals in Canva and Reels and TikTok videos in CapCut
• Optimize an Instagram profile, plan content and sell through messages

Who it's for

• Business owners who want to create their own ads and social media content

• Digital marketing consultants who produce creatives and copy for clients

• Entrepreneurs and experts who want to use Instagram as a sales channel

1. 01Module 1: Creative production and copywriting7 items · 2h 21m

   1. Writing ad copy with the AIDA modelLesson8 min
   2. Writing ad copy with hook, story, offer and CTALesson7 min
   3. Ads that sell: visuals, headlines, copy and ad breakdownsLesson35 min
   4. 10 points for ads that workFile11 pages
   5. Canva basics for designing social media visualsLesson36 min
   6. Ad visuals with Canva's editing and AI toolsLesson23 min
   7. Making Reels, Shorts and TikTok videos with CapCutLesson22 min
2. 02Module 2: Social media marketing and management5 items · 1h 30m

   1. Reviewing sample Instagram profiles, with a recapLesson13 min
   2. Post and story ideas, plus scheduling in Meta Business SuiteLesson16 min
   3. Rules for selling through social media messagesLesson17 min
   4. Content types and ideas for a digital marketing consultantLesson29 min
   5. 99 content ideas for Instagram storiesFile24 pages

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course