Foundations of Digital Marketing Consulting

What you can do after this course

• Choose a consulting model that suits you and prioritize money-making actions
• Calculate and track key indicators such as ROI, ROMI, LTV and CAC
• Define a target audience and build an offer and a call to action
• Analyze competitors with Similarweb and the Meta Ad Library

Who it's for

• Anyone who wants to start working as a digital marketing consultant

• Freelance marketers who want to grow their business

• Entrepreneurs and business owners who want to learn marketing basics

1. 01Module 1: Welcome to the program4 items · 42 min

   1. How to complete the program successfullyLesson14 min
   2. What a digital marketing consultant does and what to expectLesson9 min
   3. A digital marketer's journey: learning and practiceLesson8 min
   4. Communication, sharing, live sessions and Q&A in the programLesson11 min
2. 02Module 2: Consulting groundwork and mindset6 items · 1h 12m

   1. Thinking like an entrepreneur, not a freelancerLesson10 min
   2. Mind games and the fear of uncertaintyLesson8 min
   3. Book summary: Petr Ludwig on overcoming procrastinationLesson27 min
   4. Focusing on money-making actionsLesson8 min
   5. A list of money-making actions for quick resultsLesson9 min
   6. Money-making actions listFile12 pages
3. 03Module 3: Digital marketing consulting: an introduction3 items · 39 min

   1. 10 things to know before you start consultingLesson25 min
   2. Consulting models and choosing the right oneLesson8 min
   3. Accounts, tools and first steps to get startedLesson6 min
4. 04Module 4: Digital marketing 1018 items · 3h 45m

   1. Marketing fundamentals: testing, analysis and optimizationLesson6 min
   2. Understanding ROI, ROMI, LTV and CPALesson20 min
   3. Target audience types, criteria and customer avatarsLesson32 min
   4. Building an offer and what makes it strongLesson26 min
   5. Getting prospects to act with a call to actionLesson45 min
   6. Psychological triggers and where to use themLesson44 min
   7. Competitor analysis with Similarweb and the Meta Ad LibraryLesson33 min
   8. Measuring key metrics like leads, CAC, LTV and conversionsLesson19 min

The lessons in this course are recordings of the Digital Marketing Consulting program taught by Aydın Bars. The live sessions, Telegram group, homework reviews and extra files mentioned in them belong to that program and are not part of a DFX membership. Tool screens date from when each lesson was recorded, so today's interfaces may look different.

Who teaches this course