1,000+ hooks, templates, scripts and checklist items for every industry

ChecklistSchools and courses20 min

Weekly and monthly performance review

• Each campaign's weekly spend was compared with the planned budget, and the reason for any gap was written down.
• No ad has stalled delivery or been rejected; policy notifications were checked.

48 items · 6 groupsMembers only

ChecklistRetail stores18 min

Weekly and monthly performance review

• Last week's spend, impressions, clicks, messages, calls, and direction taps went into a one-row table.
• Messages, calls, and direction taps were split into Meta, Google ads, Google profile, and organic Instagram.

48 items · 6 groupsMembers only

ChecklistConsulting and B2B services22 min

Weekly and monthly performance review

• Form submissions, new CRM records, and notification emails add up to the same number, and any missing record is found the same day.
• Qualified inquiries are counted against the written fit definition (industry, size, access to the decision-maker), and a change to the definition gets a dated note in the sheet.

54 items · 6 groupsMembers only

ChecklistAgencies and freelancers18 min

Weekly and monthly performance review

• For each client, the last 7 days of event counts were compared across the platform, GA4, and the client's records, and any gap over roughly 10 percent was explained.
• Event match quality and event warnings in Events Manager were checked, along with the status of conversion actions in Google Ads.

50 items · 6 groupsMembers only

ChecklistAesthetic medicine20 min

Weekly and monthly performance review

• Last week's spend, lead count and cost per lead are entered in the sheet by treatment.
• Rejected, restricted and learning-limited ads were opened one by one and the reasons noted.

48 items · 6 groupsMembers only

ChecklistGyms and personal training20 min

Weekly and monthly performance review

• The weekly review happens on the same day and time every week, 30 minutes at most, as a recurring calendar event.
• Last week's leads, trials booked, trials attended, and new members went into a single sheet.

53 items · 6 groupsMembers only

ChecklistRestaurants and cafés15 min

Weekly and monthly performance review

• Last week's covers were compared with the week before and with the same week last year, by the same days and time slots.
• Notes on weather, holidays, match days, and local events were written next to the numbers.

51 items · 6 groupsMembers only

ChecklistLocal services18 min

Weekly and monthly performance review

• Last week's spend, clicks, calls, WhatsApp messages, and form submissions went into a one-row table.
• Leads were split by channel: Meta, Google search, Google profile, organic Instagram, referral, and direct calls.

48 items · 6 groupsMembers only

ChecklistFood brands15 min

Weekly and monthly performance review

• Last week's revenue, order count, and basket size were compared with the week before and with the same week last year.
• A channel breakdown was pulled: own site, marketplace, WhatsApp, wholesale, and corporate.

52 items · 6 groupsMembers only

ChecklistInsurance and financial advice20 min

Insurance: Weekly and monthly performance review

• The review day and time are fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and claims owners together.
• The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, and phone and WhatsApp records.

50 items · 6 groupsMembers only

Checklist15 min

Pixel and Conversions API verification checklist

• Meta Pixel Helper (Chrome extension) shows a single pixel ID on every page; no old or second pixel.
• PageView fires on every page; Lead fires only on a successful form submission, not on a button click or an error message.

20 items · 5 groupsMembers only

Framework10 min

UTM naming convention template

One rule set for source, medium, campaign, and content: values that fit GA4 channel grouping, ready-made parameters for Meta and Google, and a log sheet.

4 copy-ready templates and 2 tablesMembers only

Guide12 min

How to calculate cost per appointment

A method for calculating the cost of each step from ad spend to treatment, with a worked example in illustrative numbers and ready-to-use spreadsheet formulas.

1 copy-ready template and 6 list entriesMembers only

Plan and calendar15 min

GA4 event plan for a clinic website

Which events to track on a clinic website, their parameters, and which ones become key events, with naming rules, CRM stages, and KVKK limits.

4 list entries and 1 tableMembers only

Plan and calendar12 min

Monthly client report structure

An eight-part monthly report a clinic owner can read and act on, with a cover email and a list of what to leave out.

2 copy-ready templates and 1 tableMembers only