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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

  • All industries

  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0

  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0

  • Brands and commerce

    Fashion e-commerce10
  • Cosmetics and personal care10
  • Furniture and home decor10
  • Food brands10
  • Retail stores10

  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce

Industry group

TopicContent and social media

Topic

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50 itemsshowing 1–24

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  • Copy templateRetail stores22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Hook bankCosmetics and personal care12 min

    50 hooks for beauty brands

    Watch this cream come out of the pump in slow motion.

    50 hooks · 5 groupsMembers only

  • Copy templateFood brands25 min

    Caption templates

    Crystallization explainer

    Did your honey crystallize? It hasn't gone bad. Crystallization is a natural process in many honeys: the sugars in the honey form crystals over time, and that alone isn't a sign of spoilage or additives. To bring it back, stand the jar with the lid on in warm water below 40°C (104°F). Don't boil the water. Signs of spoilage are different: {WARNING_SIGNS}. If you see one, write to us. Save this for the next time it crystallizes.

    25 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor20 min

    Caption templates

    Sizing guide carousel

    Save this before you order a sofa. Swipe for six measurements: the spot itself, door width, door height, the elevator interior, the elevator diagonal, and the stair turn. The last slide shows the packed size of the largest piece of {PRODUCT}: {PACKED_SIZE}. Got your measurements? Send them on WhatsApp and we'll check them with you before you order: {WHATSAPP} Send this to whoever you're furnishing the home with.

    20 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care22 min

    Caption templates

    Introducing an ingredient

    What is {INGREDIENT_NAME}? In 20 seconds. In cosmetics it's used for {INGREDIENT_FUNCTION}. On a label you'll see it written as {LABEL_NAME}. Which of our products contain it: {PRODUCT_LIST}. The full ingredient list is on every product page. If you're curious about this ingredient, drop a question in the comments and we'll answer it in the next ‘One Ingredient, One Sentence’ post. For skin conditions, we suggest talking to your doctor.

    20 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce20 min

    Caption templates

    Reading a fabric label

    What does the label on {PRODUCT_NAME} say, and what does it mean? {FABRIC_COMPOSITION}: {FIBER_EXPLAINER}. Weight: {FABRIC_WEIGHT}, which means {WEIGHT_MEANING}. Care: {CARE_INSTRUCTIONS}. Drop your fabric question in the comments and we'll answer it in the next Fabric Note post.

    20 templates · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Story sequences

    Frame 1Unboxing: the first try-on (6 frames)

    A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: {PRODUCT_NAME}, size {SIZE}”

    18 scripts · 6 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Story sequences

    Frame 1Unboxing: new trial sizes (6 frames)

    A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: new trial sizes”

    18 scripts · 6 groupsMembers only

  • ChecklistFurniture and home decor22 min

    Profile, website, and Google audit

    • The username and name field include the brand and ‘furniture’ or the product type; the profile comes up when you search for it.
    • The bio says what you sell on the first line, where you are (city, showroom district) on the second, and a single call to action on the third.

    55 items · 6 groupsMembers only

  • Hook bankFood brands12 min

    Myth and curiosity hooks

    At tasting panels, olive oil is tasted from dark blue glasses so color can't sway the judgment.

    50 hooks · 5 groupsMembers only

  • ChecklistFashion e-commerce18 min

    Profile, website, and Google profile audit

    • The first two lines of the bio say what you sell and which size range you cover.
    • The profile link opens on mobile, goes to new arrivals or a collection page, and carries a UTM parameter.

    48 items · 6 groupsMembers only

  • ChecklistCosmetics and personal care18 min

    Profile, website, and Google profile audit

    • The first two lines of the bio say what you sell and what you're transparent about, with no result or treatment language.
    • The profile link opens on mobile, goes to a product or guide page, and carries a UTM parameter.

    49 items · 6 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Myth and curiosity hooks

    Heavier fabric isn't automatically more durable. Look at a different number.

    50 hooks · 5 groupsMembers only

  • Hook bankFashion e-commerce10 min

    Myths and curiosity hooks

    Does polyester always make you sweat? The answer is in the weave.

    50 hooks · 5 groupsMembers only

  • Hook bankCosmetics and personal care10 min

    Myth and curiosity hooks

    Where did the rumor that niacinamide and vitamin C ‘cancel each other out’ come from?

    50 hooks · 5 groupsMembers only

  • ScriptFood brands30 min

    Story sequences

    Frame 1Harvest morning, 6 frames

    6:00 a.m., rows of trees or the hive site, light fog · ‘Harvest morning in {REGION}’ · Location

    20 scripts · 5 groupsMembers only

  • ScriptRetail stores25 min

    Story sequences

    Frame 1Morning opening (6 frames)

    The shutter goes up, the street still quiet · Good morning {NEIGHBORHOOD}, we're open

    19 scripts · 5 groupsMembers only

  • ScriptFurniture and home decor35 min

    Story sequences

    Frame 1Rug size quiz

    A sofa sitting on a small rug, its legs off the edge · ‘Is this rug big enough for the sofa?’ · poll (Big enough / Too small)

    20 scripts · 6 groupsMembers only

  • ChecklistFood brands22 min

    Profile, website, and Google Business audit

    • The username and display name include the brand name and the product category, and the account turns up when you search the brand name.
    • The bio states the region, the product type, the producer info, and a single way to order.

    51 items · 6 groupsMembers only

  • ChecklistRetail stores18 min

    Profile, website, and Google profile audit

    • The profile is verified and owned by the store's admin email; access for the old agency, former employees, and personal emails was removed.
    • The business name matches the sign and the license; no product, neighborhood, or word like ‘best’ was added to the end of it.

    48 items · 6 groupsMembers only

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