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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryFood brands

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce31
  • Cosmetics and personal care31
  • Furniture and home decor31
  • Food brands31
  • Retail stores31
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce

Industry group

Topic
Sort:Recommended

Food brands

1,149entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
215
scripts
90
checklist items
349
  • Copy template15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for food brands

    0-2sField to jar (35s)

    Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"

    10 scripts · 2 groupsMembers only

  • Checklist15 min

    A 37-point marketing checklist for food brands

    • You have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
    • Certificates behind organic, geographical-indication, or halal claims are current and on file.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The sound of a jar seal breaking for the first time. Raw recording, nothing fixed.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Caption templates

    Crystallization explainer

    Did your honey crystallize? It hasn't gone bad. Crystallization is a natural process in many honeys: the sugars in the honey form crystals over time, and that alone isn't a sign of spoilage or additives. To bring it back, stand the jar with the lid on in warm water below 40°C (104°F). Don't boil the water. Signs of spoilage are different: {WARNING_SIGNS}. If you see one, write to us. Save this for the next time it crystallizes.

    25 templates · 6 groupsMembers only

  • Message template25 min

    Review and reputation replies

    Review praising a named product

    Thanks, {NAME}. We passed what you wrote about {PRODUCT} on to {PRODUCER}; we're delighted you liked this year's {HARVEST_MONTH} harvest. We'd suggest trying {USE_SUGGESTION}, too.

    24 templates · 6 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sFrom olive to bottle, 35 sec

    Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’

    20 scripts · 5 groupsMembers only

  • Checklist22 min

    Campaign setup and launch

    • The brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Page, the Instagram account, and the product catalog are in the same business portfolio.

    52 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only

  • Copy template30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter signup welcome email

    Subject: Welcome to the {BRAND_NAME} list, {FIRST_NAME} Hi {FIRST_NAME}, Thanks for joining the list. We'll send at most {COUNT} emails a month: new harvest news, producer stories, and recipes. The first piece of news: {FIRST_NEWS}. If you'd rather not get these emails, you can unsubscribe anytime at the link below: {UNSUBSCRIBE_LINK}. Your personal data is processed under the KVKK privacy notice: {KVKK_LINK}. {SIGNATURE}

    24 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    Origin and batch number, 15 sec

    product page visits · Learn more

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
    • The shoot time, clothing, and who will appear on camera were settled with the producer.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    At tasting panels, olive oil is tasted from dark blue glasses so color can't sway the judgment.

    50 hooks · 5 groupsMembers only

  • Copy template30 min

    Google Ads and search copy

    Early-harvest olive oil

    Headlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.

    24 templates · 6 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Harvest morning, 6 frames

    6:00 a.m., rows of trees or the hive site, light fog · ‘Harvest morning in {REGION}’ · Location

    20 scripts · 5 groupsMembers only

  • Checklist22 min

    Profile, website, and Google Business audit

    • The username and display name include the brand name and the product category, and the account turns up when you search the brand name.
    • The bio states the region, the product type, the producer info, and a single way to order.

    51 items · 6 groupsMembers only

  • Copy template30 min

    Website and landing page sections

    Home page hero

    Headline: From the producer to the jar, with the name on the label Supporting text: Olive oil, honey, cheese, and winter pantry goods from {COUNT} small producers in {REGION}. Every jar carries the producer's name, harvest month, and batch number. Primary button: Browse products Secondary button: Meet the producers Trust line: {DELIVERY_TIME} delivery · Three layers of protection around glass jars · Shipping days are clear

    26 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    First call to a hotel buyer, 3 min

    learn about their breakfast product needs and get a day for a sample case · the sample delivery day

    20 scripts · 5 groupsMembers only

  • Checklist15 min

    Lead follow-up and sales process

    • A first-reply target is written down for working hours (for example, 30 minutes), and outside hours the next-morning reply time is set.
    • WhatsApp, Instagram messages, email, phone, and marketplace questions are tracked from a single list.

    51 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.